July, 2022: The best beachers beach on the beach--Myrtle beach, that is, in the sunny new “Beach with the Best'' ad campaign out of Visit Myrtle Beach and production company The Workshop, in partnership with Valiant Pictures and FreshFly, directed by Valiant Pictures' Vincent Lin. The Workshop enlisted the assistance of Valiant Pictures and FreshFly as part of their longstanding relationship with Myrtle Beach Tourism.

The campaign spots are distinctly different from so many classic destination marketing montage styles, taking a lighter approach showcasing the “best beachers” through the lens of the sports world with a spoof on live sports coverage and shows like SportsCenter. Two anchors on location (not the ocean kind) narrate the summertime wins and slapstick mayhem all beachgoers share on vacation in Myrtle Beach, South Carolina, with their own dose of dry humor and comedic timing. The Workshop and Lin enhance the hilarity of the anchors with fourth-wall-breaking glances, camera pans that linger a touch too long, and questionable “beach” references that confuse even the co-host.

The campaign shows the audience that in order to beach better, you have to visit Myrtle Beach. The “beach” isn't just the beach - it's also used as a verb, adjective, and noun so it's synonymous with Myrtle Beach!

The spots are running nationally through connected TV and linear TV in select markets

Click HERE to view “Master Fisherman” :30

Click HERE to view “Strongman” :30

Click HERE to view “Pool Handstand” :30

Click HERE to view “Go-Kart Race” :30

Click HERE to view the entire campaign playlist (YouTube)

“Collaboration is the key to success in any campaign. There is no question in my mind that FreshFly and Valiant were the perfect partners to help us bring this production to life. They brought the right touch of humor and professionalism reflected on the screen with these fun spots,” says Tom Farrell, EP at The Workshop.

Adds FreshFly EP Chayne Gregg, “Our partnership with Valiant is working exactly as we hoped it would: enabling us opportunities in the commercial market by leveraging their expertise in the advertising industry. As an added bonus, they're awesome to work with, making these projects even more fun!”

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About Valiant Pictures
We are an independent production company on a journey to share memorable stories that connect and inspire. Our diverse roster of award-winning filmmakers brings fresh and unique perspectives to create powerful narratives across all forms of media fearlessly.

About FreshFly
FreshFly is an independent multi-media production company specializing in storytelling through film. We create visual experiences designed to move people and inspire human connections through stories that range from branded content and commercial television to documentaries and feature-length films.

About The Workshop
The WorkShop Content Studios is an award-winning production company that produces compelling original content. We bring stories to life across all platforms that focus on the mission and personalities of forward-thinking brands.

About Myrtle Beach Area Chamber of Commerce and Convention and Visitors Bureau
Since 1938, the Myrtle Beach Area Chamber of Commerce (MBACC) has stood as the unified voice of the Grand Strand's business community — serving Myrtle Beach, North Myrtle Beach, Little River, Loris, Atlantic Beach, Carolina Forest, Conway, Aynor, Socastee, Surfside Beach, Garden City Beach, Murrells Inlet, Litchfield Beach and Pawleys Island. The Myrtle Beach Area Convention and Visitors Bureau (CVB) and its destination marketing arm Visit Myrtle Beach promote tourism through various partnerships and initiatives to advance the economic success of the Grand Strand.
For more information, visit www.VisitMyrtleBeach.com.