Preview: The Best of Australia to Be Live Streamed Into Kiwi Living Rooms

15 May 2020

The Best of Australia to Be Live Streamed Into Kiwi Living Rooms

Tourism Australia will be transporting Australia's incredible tourism offerings into living rooms across New Zealand this weekend, with a curated live program of virtual travel experiences to inspire their next Aussie holiday.

The program will highlight the best that Australia has to offer, from unique culture to stunning natural beauty, world class food and drink and exceptional wildlife. 

For the entire weekend of May 16 and 17, Tourism Australia will be going live with exclusive travel experiences, broadcasting on the hour, every hour across its social channels to a potential audience of more than 13 million people around the world.

Live From Aus will also include a special one-hour broadcast on Channel Three at 3pm NZT. 'The Love Australia Project', proudly supported by Tourism Australia, will be headlined by some of Australia's favourite tourism and entertainment personalities, including Crocodile Dundee's Paul Hogan, and Australian Zoo's Robert Irwin, who will help shine a spotlight on its unparalleled offerings.

From a dance party with The Wiggles and a workout with Chris Hemsworth's own personal trainer in Byron Bay, to close crocodile encounters with the Outback Wrangler Matt Wright, a dinner party with Aussie chef Matt Moran, and a pub trivia night hosted by Rove, the weekend program of live events kicks off from 9AM NZT on Saturday 16 May 2020.

Tourism Australia Managing Director Phillipa Harrison said the broadcast and digital activation would help to further bring to life Tourism Australia's With Love From Aus campaign, which has been rolling out across its social channels over the last month.

“Even though demand for travel is currently on hold and the timing of the recovery is still uncertain, it's important that we don't go quiet as a destination. While people can't travel right now, they can certainly dream and plan for those holidays to come,” Ms Harrison said.

“The brands that continue to engage with their audiences in a crisis are the ones that tend to recover the fastest. Our marketing job right now is about keeping Australia front of mind for travellers by using this enforced period of self-isolation to engage with people in their living rooms, feed their escapism and inspire them to travel again once the restrictions start to lift.”

“The With Love From Aus campaign is about providing a platform for our industry operators, tourism products and experiences to continue to connect with travel lovers and give them the ideas and inspiration to explore our incredible country when borders reopen, and people can travel again.”

The Live From Aus program will be hosted by an array of Australian personalities, advocates and industry operators who will educate, entertain and inspire viewers with a range of interactive experiences, including cooking demonstrations, wine tastings, exercise classes, cultural immersion sessions, Australian wildlife encounters, and a live music program presented by Sounds Australia.

Tourism Australia Chief Marketing Officer, Susan Coghill said the campaign was all about bringing a little bit of Australia to people while they're spending time at home.

“Kiwis may not be able to travel across the ditch at present, but that shouldn't stop anyone dreaming and planning of where we want to visit when it's safe do so.

“The Australian optimism is boundless and is just what the world needs right now. We will be collaborating with some of the country's most inspiring creators, industry operators and advocates to bring the Aussie spirit into the living rooms of people around the world, to get them dreaming and planning their Australian holiday,” Ms Coghill said.

“Viewing of live content across digital and social media globally has nearly tripled in the past month, due to people being in isolation. With Love From Aus aims to make the most of this opportunity and playing into consumers' desire for positive content by filling their feeds with spectacular content from around Australia.”

The Live From Aus program schedule is available on www.australia.com and on Facebook https://www.facebook.com/SeeAustralia/events/

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