Adler Mountain Lodge (www.adler-lodge.com) is inviting couples to ignore Valentine's Day, which – let's face it – is highly over-rated: who wants to be in a restaurant or on a holiday full of other cooing couples on 14th February, paying through the nose? Instead, they're offering the Romantic Alpine Break at a 15% discount, up until 12 February and from 22 February to 8 March 2015.

The Romantic Alpine Break allows couples to celebrate their love for each other in a Junior Suite or Chalet, with a heart-warming spa treatment for two, a bottle of sparkling wine with fresh fruit to be enjoyed on their own private terrace and a super romantic sleigh ride through the snowy mountain scenery of the UNESCO World Heritage Site of the Dolomites. Prices start from Euros 972 (approx £725) per person for a three-night full-board stay – price includes 15% discount.

When not warming their cockles by the roaring log fire – either in the lounge or in the privacy of their own Chalet – there is plenty of unspoilt wintery landscape for couples to explore and enjoy. There is skiing literally on the doorstep, thanks to the hotel's ski in/ski out ability right on the piste in Alpe di Siusi, the largest mountain plateau in Europe with 60km ofwell-groomed slopes, but there are also plenty of winter hiking routes and toboggan runs for non-skiers who simply want to soak up the pristine atmosphere.

This really is an unparalleled opportunity to hole up in an area recognised for its outstanding natural beauty. Construction in this protected zone is so closely controlled, it took over 10 years to get the permission to build Adler Mountain Lodge. The result is very special: somewhere that daily routines are forgotten, pressures disappear and tranquillity emanates from the landscape, particularly in the evenings when the lifts have stopped running and the crowds have returned to the valley. 

With just 30 bedrooms, the hotel consists of a central wooden lodge and an arc of 12 small chalets, modelled on old Tyrolean mountain huts, so that they blend in with the Alpe di Siusi's natural setting. The main lodge houses the reception, a cavernous lounge with open fireplace, spacious sun terrace, restaurant, wellness and spa facilities, indoor/outdoor infinity pool and 18 guest suites, all with panoramic views of the Dolomites. 

The 12 south-facing, two-storey chalets, located just up the slope from the main lodge, offer something unique: the chance to holiday in a private chalet, while enjoying all the benefits of a hotel, making them perfect for couples booking the Romantic Alpine Break. Guests can draw back the curtains in the morning and admire the majestic mountains from the cosy warmth of their bed or step out onto their private balcony and breathe in the pristine air while letting the morning sunshine warm their souls.  In the evening, couples can enjoy a quiet drink on their own terrace or relax in their own private sauna before snuggling up in front of the flickering flames of the fireplace in their private sitting room.

So forget 14th February this year and book the anti-Valentine Romantic Alpine Break, because – as we all know – it's important to show our loved ones that we appreciate them every day of the year, not just on the day dedicated to St Valentine.

To book, telephone +39 0471 723 000, e-mail info@adler-lodge.com or visit the website www.adler-lodge.com. All rates and packages at Adler Mountain Lodge are offered on a full-board basis, including soft drinks and a selection of Italian fine wines and liquors, as well as access to the spa and wellness facilities, together with a full programme of activities, such as guided skiing and snow hiking, plus yoga at sunset. 

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Notes for Editors

History: The Sanoner family, owners of Adler Resorts, bought what was then the Hotel Mezdi in 1999.  Dating to 1938, the Hotel Mezdi was built three years after one of the Dolomites' first cable cars carried its first visitors from the mountain resort of Ortisei up to Alpe di Siusi.  The Hotel Mezdi's location, just below Col da Mezdi (Midday Peak) and in the middle of the piste, within walking distance of the lift station, was idyllic and guests were soon flocking to stay in both winter and summer, won over by the tranquil location and magnificent views of majestic peaks. The Sanoner family pulled down the Hotel Mezdi, which had fallen into a state of disrepair, and have replaced it with Adler Mountain Lodge.

Adler Mountain Lodge has a total of 30 rooms:
- 16 junior suites in the main building (measuring 40 to 45 square metres)
- two family suites in the main building (measuring 60 to 65 square metres, each with two bedrooms)
- eight chalets (measuring 70 to 75 square metres)
- four family chalets (measuring 80 to 85 square metres)

Each chalet has a spacious living room with a glassed-in fireplace  and comfortable sofas, plus a terrace, on the ground floor, with a cosy sleeping area and bathroom with private sauna and separate toilet, plus balcony, on the second floor.  In addition, the two family chalets have an extra bedroom with separate bathroom on the ground floor.  All of the chalets have a walk-in closet, digital TV, Wi-Fi, safe and minibar with tea and local fruit juices.

The food at Mountain Lodge will reflect the specialities of the South Tyrol, with a focus on buying supplies from local producers.  All guests will enjoy full board: a buffet breakfast in the morning, light healthy lunches on the sun terrace or packed lunches (individually assembled according to guests' needs) for those spending the day exploring the Dolomites, a South Tyrolean afternoon tea and a gourmet dinner in the evening . Mineral water, soft drinks and a wide choice of local wines and liqueurs are also included in the room rates and available throughout the day.

The wellness area, located on the top floor of the main lodge, will have a sauna, relaxation area and three treatment rooms, as well as a wrap-around infinity pool, all with panoramic views of the Alpine landscape.

Getting there: Flight to either Innsbruck or Verona, then to Ortisei by private transfer or airport coach.

Adler Resorts (http://www.adler-resorts.com/en/) is a small collection of four Italian properties owned and managed by the Sanoner family.  On 9 January 1810, Josef Anton Sanoner acquired the first property – a small tavern called Daverda, which he renamed Gasthof zum Adler (Eagle's Inn). That property, now known as the Adler Dolomiti, has been passed down through the family, and is currently managed by the seventh generation of the Sanoner family. There are currently two other hotels in the collection: Adler Balance, also in the Dolomites, and Adler Thermae in Tuscany.

Timeline
1810 – Josef Anton Sanoner acquires first hotel, now known as Adler Dolomiti
2004 – Adler Thermae, the second Adler property, opens in Tuscany
2009 – Adler Balance, a health & wellness annexe to the Adler Dolomiti, opens
2014 – Adler Mountain Lodge opens

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For more information, please contact:

Sue Heady
Heady Communications
T: 01608 651 692
E: sue@headycommunications.com