The AirMiles Travel Company has signed a deal with the fastest growing motivation organisation in the UK, Projectlink Motivation, a member of Grass Roots Group Plc.. Projectlink has responded to a growing market demand for travel related incentives by contracting to offer AirMiles across its motivation and incentive products.

Richard Kirk, CEO of Projectlink says, �This is a great opportunity for us to extend our product portfolio with the strongest travel offering in the market. We chose AirMiles because the company has an innovative product that fits perfectly with our existing offerings. We have always provided travel as an integral part of reward proposition, however, through AirMiles we now offer much, much more � rewards that deliver real travel experiences and the chance to learn about new places, cultures�and yourself. �

Drew Thomson, Managing Director of The AirMiles Travel Company adds, �Our alliance with Projectlink is an excellent strategic move for AirMiles and further increases consumer access to our product. When we re-launched, we also re-evaluated our channel strategy to include third-party alliances, and with over 350 major blue chip clients across the UK and Ireland, Projectlink makes an ideal partner. The flexibility of AirMiles� offering in terms of destinations, flights, ways to pay and holiday experiences coupled with Projectlink�s product range makes us jointly, a formidable customer proposition.�

Projectlink was recently acquired by The Grass Roots Group, the largest player in the motivation and incentive marketplace with a combined turnover of �115 million. The group is able to service wide and varying needs in performance improvement, motivation services, flexible benefits and incentive services.

�AirMiles has a fresh new approach to its travel offering, with real-time bookings, a competitive range of choices and an amazing variety of packages. This has tremendous appeal in the motivation market and delivers Projectlink customers the flexibility to access AirMiles in a way that has never been possible before.� Concludes Kirk.

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For further information, please contact Kim Polley on 01293 722252, or at kim_polley@airmiles.co.uk