Ecotourism is the now the fastest growing sector of one of the world's largest industries. That's a pretty big claim, but what exactly is ecotourism, who are all these eco-tourists and what are they looking for?

For eco-tourists, travel is more than staying at a hotel, taking pictures and buying souvenirs. When executed mindfully, eco-travel can inspire cultural awareness, tolerance, and a commitment to protecting the environment.

An early adopter of ecotourism, Thala Beach Lodge, near Port Douglas in Tropical North Queensland, has continuously maintained the highest level of accreditation awarded by Ecotourism Australia.

Owner, Rob Prettejohn explains the eco-philosophy at Thala, "It stemmed from my personal travelling experiences. I have a number of strong connections with places I have visited because kind individuals shared their personal insights and local knowledge. This genuine engagement is how travel experiences are transformed
into meaningful connections to a destination far beyond providing accommodation."

There are several myths surrounding ecotourism that are increasingly debunked as travellers experience the reality. One of the more common misconceptions is you have to sacrifice comfort to have a true ecotourism experience. Not so at Thala Beach Lodge.

Thala's ecotourism certification provides travellers with an assurance that the experience is backed by a commitment to best practice ecological sustainability, natural area management, the provision of quality ecotourism experiences including education and programs that enhance the cultural integrity of local people.

Thala Beach Lodge is increasingly attracting guests who are curious about the area and looking for engagement with knowledgeable locals. "One guest in the past reflected to me that 'perhaps it is because interesting places attract interesting people'. I think there is more than a grain of truth in this comment," says Rob.

Today's tourists make informed choices which are more likely to suit their own interests and result in greater satisfaction. This experience works both ways, according to Rob Prettejohn. "Happy guests are the best reward for any hotel operator! Our staff get a genuine buzz out of sharing their local knowledge with guests, which in turn creates a happy work environment, resulting in great outcomes for everyone," he explains.

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Thala Beach Lodge is a deluxe eco and nature retreat located between Cairns and Port Douglas in North Queensland, Australia. www.thalabeach.com.au

High resolution images of Thala Beach Lodge can be downloaded from: http://www.thalabeach.com.au/media/

For more information contact Michelle Behsman at Thala Beach Lodge - phone +61 (0)7 4098 5700 or email michelle@thalabeach.com.au