TFE Hotels will open the beautiful new Adina Apartment Hotel Brisbane in a restored heritage building at 171 George Street in February 2018. It will have 220 apartments, and a signature restaurant and bar in the vast ground floor lobby space that celebrates its Art Deco origins.

Typical of the brand, the hotel will provide guests with the comforts of home, offering spacious apartments with their own kitchen, laundry and living room, or studios with kitchenettes, all with full hotel services including 24-hour reception and a fitness centre with excellent gym equipment and a pool.

Toga Group is managing a careful and sensitive renovation with TKD Architects, who have beautifully preserved the Art Deco style of the sandstone clad building, which was initially built to accommodate the Queensland Government Savings Bank. Construction began in 1913 but slowed due to material shortages throughout World War I, finally reaching completion nine years later in 1922. The building was considered exceptional from its infancy, particularly the ground floor banking chamber with its immense size, ionic columns, ornate ceiling, detailed cornices and marble finishes. This area will function as the hotel’s entry foyer and restaurant, extending its place in history as a grand public space. From 1925 until 1942, the building’s top floor housed Queensland’s first official radio station, 4QG, and for 70 years, it housed various government departments, before finally being sold as part of the casino development and turned into
offices.

The team has maintained the integrity of the building through a respectful restoration process that pays tribute to its history and impressive architecture, which formed the inspiration and influence for internal features and furnishings. From the moment guests step inside they will be struck by the impressive double height decorative ceilings with ornate ceiling roses, and the original timber panelled walls that reflect the opulence of when the building was first constructed more than a century ago.

Located at 171 George Street, Adina Apartment Hotel Brisbane is within easy reach of the city’s main attractions, with Queen Street Mall, Queensland Art Gallery and the bustling Southbank Precinct all only a short stroll away, as well as many of Brisbane’s premier restaurants and bars. It is well positioned alongside the proposed $3 billion Queens Wharf redevelopment, which aims to transform the precinct into an entertainment, residential and commercial hub.

TFE Hotels CEO Rachel Argaman said the hotel was strategically placed, given that Brisbane has $6 billion worth of tourism projects in the pipeline and international and domestic visitors are estimated to grow over the next decade to 9.3 million, bringing an economic contribution of $7.9 billion.

“The hotel is well-placed to offer guests an enticing blend of history, grandeur, great dining and convenient living close to some of the city’s biggest attractions, as Brisbane continues to rapidly expand and develop,” she said. “Adina Apartment Hotel Brisbane will be an attraction in its own right as the city’s most exciting new hotel with a history. The moment people walk into the foyer, they will fall for its charm and from there, they will have so many moments to explore its history, right into the heart of the city.”

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ABOUT ADINA APARTMENT HOTELS
Adina Apartment Hotels offers the modern explorer spacious apartment living with the benefit of hotel services. Contemporary living and working spaces with kitchens and laundries encourage guests to “live like a local” while enjoying 24-hour reception, room service, fully equipped gyms and boutique meeting facilities. One-bedroom and two-bedroom apartments or studios with kitchenettes offer stylish and comfortable spaces in which to entertain, unwind, and relax.

Personal and professional hotel service from knowledgeable teams provides a feeling of belonging while helping guests to explore the heart of a neighbourhood from its galleries to its cafes. Whether in Surry Hills, St Kilda or the waterfronts of Bondi, Darwin and Auckland, the soul of the neighbourhood is right on the doorstep for guests to embrace its culture.

www.tfehotels.com/adina 
Facebook @AdinaApartmentHotels
Twitter @AdinaHotels
Instagram @AdinaHotels

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ABOUT TFE HOTELS
TFE Hotels is the only company headquartered in Australia to design and manage hotels end to end, from concept to successful operation. It has a portfolio of nearly 100 hotels in Australia, New Zealand and Europe and has nearly 30 in its development pipeline.

TFE Hotels was established in 2013 as a joint venture between Australia’s long-established apartment and hotel development and management company, Toga Group (1963), and Singapore’s Far East Hospitality Holdings.

 Adina Apartment Hotels in 30 locations in Australia, New Zealand and Europe.

Other locations coming soon include Leipzig and Hamburg in Germany; Sydney, Melbourne, Brisbane, Canberra and
Fremantle.

 Medina Serviced Apartments in 4 locations in Australia.
 Vibe Hotels in 8 locations in Australia.
Other locations coming soon include North Sydney and Hobart.
 Travelodge Hotels in 18 locations in Australia and New Zealand.
Rendezvous Hotels in 6 locations in Australia and New Zealand.
 TFE Hotels Collection include Hotel Kurrajong Canberra and Gambaro Hotel, Brisbane.
Other locations coming soon include The Calile in Brisbane.

www.TFEhotels.com

Social Media: @tfehotels

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PRESS CONTACTS

FRANK PR
tfehotels@frankpr.com.au
(02) 8202 0555

TFE HOTELS
Natasha Granath
PR, Communications & Content Manager
ngranath@tfehotels.com
(02) 9356 1048