Eaton Hotel Hong Kong proudly announces the launch of its first SMS Mobile Marketing Campaign designed to entice potential wedding couples to book their perfect wedding day at Eaton. By simply visiting the 58th Valentines Wedding Service & Banquet Expo 2010 between February 19 to 21 at HKCEC visitors have the chance to receive an exclusive location based SMS text with an enticing wedding day offer.*

Receivers of the SMS messages are entitled to the offer simply by presenting the SMS message to staff at Eaton Hotel Hong Kongs counter at the Expo. Recipients may also share the SMS offer by forwarding it to friends who will soon be getting married.

As e-Marketing and New Media becomes more and more popular with consumers we have embraced this new marketing channel and feel there is huge potential for us to grow our banqueting business. We believe that more and more e-Marketing campaigns will be launched by the hotel industry in the future and we are excited to be one of the first hotels to take advantage of this new location based mobile marketing technology, said Margaret Tse, Director of Catering of the Hotel.

We are keeping the SMS offer secret for now to ensure that it is not regarded as a regular advertisement, Margaret added, "Plus the most exciting part of the campaign is that we have the ability to alter the offer at anytime during the expo."

*Terms and Conditions apply. Only random registered users of the 3 network will receive the text offer.

For enquiries or reservations, please contact our Banquet Office

Address 380 Nathan Road, Eaton Hotel Hong Kong Telephone2710 1803 / 2710 1917 Email catering@eatonhotels.com

For information on Eaton Hotel, please visit www.eatonhotels.com.

Media Enquiry, please contact:

Agnes Ma Assistant Communications Manager Eaton Hotel Hong Kong T (852) 2710 1046 F (852) 2710 1834 agnes.ma@eatonhotels.com