The Tenerife Walking Festival (TWF) is one of the most interesting and internationally renowned events on the island and this year the Tenerife Tourism Corporation presents a revolutionary format allowing hikers and professionals from throughout the continent to have digital access to the festival.

In order not to lose the essence of this annual event on the island's trails, a virtual hiking module is offered. A premium content space will allow hikers to recreate themselves through a subjective map of the route and learn about the characteristics and richness of the area.

According to Jose Gregorio Martin Plata, island councillor responsible for Tourism, the event welcomes all lovers of nature activities and hiking with the aim of keeping alive the interest and projection of this popular festival, one of the leading hiking events in Europe. He also encourages guests to register online to follow the latest updates from any corner of the world.

"Thanks to the online edition of the TWF that we have planned for this year, both private enthusiasts and sportsmen and women, as well as international active tourism companies, will be able to contact local companies to further develop the sustainable practice of outdoor activities on our island", said Martin Plata.

The registration for this online edition is already open and the event starts off on the 12th including webinars with topics such as the environmental management or the positioning of destinations through unique routes like 040, which joins the Playa del Socorro beach with Pico del Teide, making it the steepest in Spain. The current health crisis and the development of these activities in a sustainable framework will also be discussed during the festival.

"This is a proposal aimed at enthusiasts of this activity, which is practised by more than 10% of the tourists who visit us, and we could not fail to celebrate it; that is why we have adapted", he added.

The opening day, scheduled for March 12th at 16:00 (local time), will be broadcasted via streaming on the official channels of Turismo de Tenerife (official website of the Tenerife Tourism Corporation) and on the festival's virtual stage.

In addition, to support tourism companies on the island in these difficult times of severe economic and tourism crisis, the festival will held a space for professional networking on March 18th, which includes virtual meetings between those attending the event, as well as between the companies themselves as a virtual fair.

The rest of the programme will take place between the 12th and 19th of March (the schedules are designed to cover different time zones, given the international nature of the event), and free registrations can be made from now on the website www.tenerifewalkingfestival.com.

For more detailed information please visit www.tenerifewalkingfestival.com/twf-2021/

All images are courtesy of Tenerife Tourism Corporation.

About Tenerife Tourism Corporation

Tenerife Tourism Corporation, founded in 1992, was created to promote Tenerife as a leading destination, highlighting the values of the island that welcomes over 5 million visitors a year. The Tenerife Tourism Corporation Board aims to promote and improve the island as a tourist destination. Through the union of different public administrations and the private sector they have been able to create a solid network which allows us to plan and develop more effective strategies for tourism.

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