20 Mar 2020
Central America incorporates Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama and the Dominican Republic
London, Friday 20 March 2020 – Luxury travel PR and Representation agency TaylorMadePR, has been appointed by The Central America Tourism Agency (CATA) to lead the UK remit in a Pan European campaign to promote the whole of Central America, which includes 8 countries: Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama and the Dominican Republic.
“We are absolutely delighted to be working with The Central America Tourism Agency on this new Pan European campaign launch of the beautiful countries in Central America. commented Sarah Taylor, Managing Director, TaylorMadePR.
Furthermore, Promotourist will coordinate the same activity in five other European markets: France, Italy, the Netherlands and Germany, and will attend the main European sector fairs on behalf of CATA.
Under the Central America brand and through the Central American Tourism Promotion Agency (CATA), the destinations Panama, Guatemala, Belize, Costa Rica, El Salvador, Nicaragua, Honduras and the Dominican Republic will all unite to promote the region. A multi-destination territory that shares enormous cultural wealth, through its' heritage of stately colonial cities, unique natural experiences which represents 12% of the world's biodiversity and growing potential as a venue for world meetings and congresses.
The Central American region is going through an exciting time, as it faces 2020 with numerous projects and challenges. Among them is a Strategic plan for Sustainable Development for the entire SICA region (Central America plus the Dominican Republic) there will be on strong programme and focus on sustainability as a primary objective and positioning. One of the other main objectives of Central America is the consolidation of the multi-destinations many and varied attractions which perfectly combines for visitors to visit several of the complementary destinations, offering tourists a varied selection of multi-cultural and diverse regions across the continent. In this way the 8 countries of the region present themselves, with a more cohesive and diverse offering under one uniformed umbrella.
CATA are currently aiming to achieve a better connectivity and integration in its objectives within the tourism offering for trade and consumers. The infrastructure of the region is extremely high with 47 seaports and 29 airports, which ensures easy connectivity between countries to guarantee the flow of cargo and passengers that visit each of the countries.
The countries of Central America are advancing and developing day by day in a concerted effort to consolidate themselves as an exceptional multi-destination, which now newly includes the participation of the Dominican Republic, which has positioned itself as the gateway from the European continent to the Central American isthmus.
-ENDS-
Notes to Editors: For further press information, images, or interviews please contact TaylorMadePR: Sarah Taylor at sarah@taylormadepr.com or call +44 (0) 207 183 1075
About TaylorMadePR:
TaylorMadePR is a Mayfair based Luxury lifestyle and travel PR agency, specialises in leading brands and launches in luxury lifestyle, travel and tourism, restaurants and premium wine sectors, we build brand awareness for our clients through engagement with the right audiences using strategic and bespoke 360° approaches. TaylorMadePR deliver high value successful campaigns with tangible results, for their clients' needs.
