22 May 2013
New one-day tour for visitors to discover the history of King Richard III, from his death at Bosworth Battlefield to the discovery of his remains in Leicester
Leicester Shire Promotions has launched a new one-day tour to help visitors to Leicester and Leicestershire discover more about the history of King Richard III. 'The King's Tour' includes a Blue Badge Guide walking tour, coach travel from the city to Bosworth Battlefield, entry to the Battlefield visitor exhibition and discounts on food and drink in the city.
The King's Tour costs £10 per person (full paying adult) and £8.50 (concessions), and takes place on the first Sunday and Wednesday of each month from June to September. The dates are: Sunday 2 June, Wednesday 5 June, Wednesday 3 July, Sunday 7 July, Sunday 4 August, Wednesday 7 August, Sunday 1 September and Wednesday 4 September. The tour starts at 10am each day in Leicester with the coach departing for Bosworth Battlefield Heritage Centre at 12.30pm and returning to Leicester at approximately 6pm.
To purchase your ticket or for further information, call 0116 299 4444, visit www.goleicestershire.com/RichardIII or call in at Visit Leicester, 51 Gallowtree Gate, Leicester.
City Mayor Peter Soulsby said: "The King's Tour is an excellent way for visitors to follow in the footsteps of King Richard III and discover more about this exciting chapter in the history of the city and county."
Nick Rushton, leader of Leicestershire County Council, said: "There's a compelling story to be told about Richard III at Bosworth and we look forward to seeing more visitors at our heritage centre. Tourism is key when it comes to the future growth and development of the county's economy so the continuing interest in Richard III is very welcome."
For visitors looking to extend their stay in Leicester and Leicestershire, Richard III short breaks are also available with discounted overnight accommodation at three or four star hotels, information pack and related experiences. Short breaks can be upgraded to include The King's Tour. For more information or to book, call 0844 888 5181 or visit www.goleicestershire.com/short-breaks
The King's Tour is supported by Leicestershire County Council, Leicester Association of Tourism and Conferencing Hotels (LATCH), Hinckley & Bosworth Tourism Partnership and Arts Council England.
About Leicester Shire Promotions:
Leicester Shire Promotions is a private, not-for-profit company formed in July 2003 and is a partnership between the public and private sectors. The company is the Destination Management Organisation (DMO) responsible for promoting Leicester and Leicestershire to visitors, based on a coordinated place marketing strategy that focuses on destination leadership and coordination, attracting and visitors, services for and visitors, and services for the tourism industry. For more information, please visit www.goleicestershire.com or follow us on Twitter @l_p_l
For further media information, please contact:
Simon Gribbon
Leicester Shire Promotions
T: 0116 225 4001
