In a recent poll 'Cromer' in North Norfolk www.thisiscromer.co.uk was recognised as the most popular beach in North Norfolk, winning with 39% of the votes. Come for yourself this summer and see why this beach destination is a worthy winner.

The perfect place for a family friendly getaway, Cromer has a great deal to offer to from the wonder of the west end on the pier, to delicious dining, traditional shops, crabbing, carnival week and miles of sandy coastline to enjoy. 

This year's seaside special presents an all new cast for 2014. Join in the singing with West End Show numbers from classics such as West Side Story, tap your feet along with the tap and dance routines, laugh at the comedy or just sit back and enjoy the fun of traditional variety entertainment. Tickets start from just £10 per person, the show is running from now until 20th September 2014. To book see www.thisiscromer.co.uk

Carnival week this year takes place from Saturday 16th to the 22nd August with the main Carnival day happening on Wednesday 20th August. Highlights for this year include the parade, the fancy dress competition, dog show and not to forget the amazing aeronautical displays. The carnival is free to attend and all visitors are welcome to join in with the fun. For more details see www.cromercarnival.co.uk

Being a theatrical town Cromer is also home to Marlene's School of dance www.marlenesschoolofdancing.co.uk. Visitors to Cromer are always welcome to join in with the adult dance classes available. From Zumba to ballet tap, modern, latin and more. All adult classes can be booked on a pay as you go basis. For children there is the dance summer school, taking place for the first week of the summer holidays from Monday 28th July to Friday 31st July from 10.30 to 3.30 daily. The cost is £150 for the week. During the course participants will explore a wide range of dance disciplines and work towards performing a show at the end of the week. Check the website for timetables and costs. 

For some beach free time Cromer has some great traditional shops, boutiques and galleries to explore as well as the RNLI shop and museum. Some of our favourites include Sticky Earth Ceramic Cafe where families can create a memorable piece of ceramic art to take home. Or explore Little Gems Rock Shop, an Aladdin's cave of crystals, fossils and gem stones. Here visitors can create their own piece of jewellery from gemstones or sea shells.

For a real treat at the end of the day head to Amy's Sweet shop, a truly traditional sweetie emporium with over 200 varieties of loose sweets including retro classics like sherbet dips. Art lovers should head to 'Beach Hut Studio Gallery' for local art and gifts to take home. For some foodie fun or a lunch time pit stop head to Buttercups Tea Rooms, Cafe Main, Old Rock Shop Bistro or Virginia Court for a Cromer style Afternoon Tea.

Martin Torrens, Marketing Manager for Cromer Chamber of Trade Commented “When it comes to the perfect UK family beach break Cromer, North Norfolk really does have it all. From crabbing off the pier to carnival capers and fossil hunting at low tide, for the big kids there is also a great choice of restaurants, local ales to explore and wildlife and walks along the coast or on the nearby Norfolk Broads.” 

If you have time to explore the county the Norfolk Broads offer a great day trip from Cromer. Or head further along the coast to explore the other beach destinations such like Mundesley which took second place in the recent poll or Holkham that came in third place.

There is a wide choice of accommodation throughout Cromer from Family Friendly Hotels like Virginia Court, Cliftonville Hotel and The Red Lion to family run holiday parks and guest houses, b&b's prices start from just £60 per person per night. For more details see www.thisiscromer.co.uk

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For more details or images call Rachele Snowden on 0208 9815466 or 07793 844274 alternatively email rachele@crocodilepr.co.uk

Editors Notes:

Cromer Chamber of Trade was established in 1945, created by a key group of local entrepreneurs keen to see the region continue to flourish for years to come. The Chamber is an association of nearly one hundred shops, accommodation providers and businesses across Cromer and the North Norfolk area.

From its world famous pier and two museums, wide open beaches, spectacular cliffs, to the nationally renowned pier show, cinema and glorious local walks, there is plenty to tempt locals and visitors to this diverse area. Key events for Cromer Chamber members include the town's Folk Festival, Carnival, Lifeboat Day, Crab Festival and Firework displays.

The town dates back to medieval times, once known as Shipden it was then a modest settlement of fishermen and merchants. During the Victorian era the railways arrived and Cromer was born. Many well-to-do Victorian "summer timers" visited the area as a holiday retreat from nearby cities by the 1890s Cromer was fashionable and booming.

The Town has always had a great reputation for crab fishing which remains to this day with several flourishing fish shops and restaurants in the town.

As well as one of Norfolk's most attractive seaside resorts, Cromer provides a key residential, administrative business and service centre for the growing population of North Norfolk. A recent regeneration programme has enhanced its old world charm whilst introducing new facilities.

The Cromer Chamber of Trade was created to provide its members with a voice to promote the wide range of local business and services available. It is an independent, not-for-profit business support and networking organisation that puts the needs and interests of its members and stakeholders at the heart of everything it does.

The aim of Cromer Chamber of Trade is to promote, support and develop the wide range of businesses and services based in Cromer and North Norfolk area while also encouraging and supporting new businesses and industry into the region.