Fresh from his breakdancing extravaganza at World Travel Market 2014, Taiwan's newest tourism ambassador Oh! Bear was hot on the paws of fellow cuddly counterpart, Paddington Bear, on a sightseeing trip around London.

Following in the furry footsteps of the world's favourite Peruvian explorer – Oh Bear! took the time for some snaps and selfies in Trafalgar square.

Modelled on the largest mammal in Taiwan, the Formosan black bear, Oh! Bear is a life-sized mascot tasked with spreading the word about Taiwan's many incredible offerings for travellers visiting the island.

Already a hit in his homeland, Oh! Bear made a stop in London as part of his international tour to promote the country's diverse range of cities, cultures, landscapes and cuisine whilst wearing Taiwan's official 'the heart of Asia' logo.

For more images, please visit: https://www.dropbox.com/sh/dcrkyy58zc9qayx/AAAzb8e8taVtosh7Y1zP5bDEa?dl=0

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For further information on Taiwan please visit http://eng.taiwan.net.tw

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Notes to editors

For media enquiries, please contact Jenny Groutage or Asha Sudha at the Brighter Group on jenny.groutage@brightergroup.com / asha.sudha@brightergroup.com or telephone 020 7326 9880.