Sydney: With fashion designers, industry identities and international guests gathering in Sydney this week for Mercedes-Benz Fashion Week Australia, seven fashion focused Sydneysiders have been teamed up with visiting international media, to give them the inside track on Sydney's style, food, wine and culture.

The 2014 NSW Fashion Week Ambassadors will share their favourite experiences in Sydney and regional NSW with international fashion media including US Marie Claire, US Lucky Magazine, blogger Susie Lau from Susie Bubble, street photographer Tommy Ton and Refinery 29.

The Ambassadors are:

• Designers, bloggers, entrepreneurs and sisters, Alexandra and Genevieve Smart of Ginger & Smart
• The creative behind brand alice McCALL, Alice McCall
• Former model come fashion blogger, Steph Adams
• Beauty and health writer and blogger, Eleanor Pendleton
• Fashion models Zac and Jordan Stenmark.

Sandra Chipchase, CEO of Destination NSW said, “The NSW Fashion Week Ambassador program is a great way to connect the world's leading fashion media and bloggers with Sydneysiders in the know. This year's stylish group of Fashion Ambassadors have been handpicked for their insider knowledge to showcase Sydney as a global cultural and fashion hub, as well as a must see holiday destination.”

New to Mercedes Benz Fashion Week Australia this year and a world exclusive is 'Weekend Edition'.  Also held at Carriageworks from 12 to 13 April, this new event will give the public a taste of the full fashion week experience, while providing young Australia fashion designers important exposure to the consumer market. 

“It's exciting to see new initiatives being pioneered in Sydney this year through the 'Weekend Edition' event, which will generate even more interest from visitors, giving them a unique Fashion Week “only in Sydney” experience,” Ms Chipchase said.

For more information about Fashion Week: http://australia.mbfashionweek.com/

To find out about Sydney's many other attractions visit: http://www.sydney.com/

For images, go to http://images.destinationnsw.com.au/