Sydney residents are being invited to escape the roadblocks, traffic restrictions and delays of this year�s APEC Australia 2007 event � and discover some of South Australia�s iconic holiday experiences.

Captured through radio and online elements, South Australia�s brilliant blend of tourism experiences including four-wheel drive, wine and nature, will be promoted from today (29 August).

A number of Sydney radio stations, including Triple M, 2Day FM and Nova 96.9, will give 30-second live reads encouraging listeners to visit a dedicated website: www.getoutofhere.com and work out how to escape Sydney during APEC Australia 2007.

The website will remind them about the annoyance of traffic restrictions caused by APEC, and will give them a taste of the great experiences in South Australia to which they can escape.

The dedicated site will have a link to www.southaustralia.com, where they can plan and book their escape immediately. They can view weekend escape ideas, accommodation suggestions, prices � and even follow the link to Virgin Blue for flight bookings.

On 3rd September, banner ads will be displayed on the Sydney Morning Herald�s website, encouraging consumers to click through to the dedicated �Get out of Here� website.

South Australia's Tourism Minister Jane Lomax-Smith says the campaign is �a bit cheeky�, but disgruntled Sydney residents represent a real market for South Australia�s tourism industry.

�Campaigns like this are an important part of the State Government�s commitment to increasing visitor spending from $3.4 billion in 2001 to $6.3 billion in 2014 � a key target in South Australia�s Strategic Plan.�

�This promotion has been developed to show off the State�s brilliant attractions to Sydneysiders and to highlight that South Australia is a fabulous holiday destination at any time of the year.�

Contact: Melissa Humphrey Email: humphrey.melissa@saugov.sa.gov.au