25 Mar 2013
Pullman, Australia's largest 5-star hotel brand is proud to announce it is the Official Hotel Partner of Mercedes-Benz Fashion Week Australia and as a result, will be playing host to key Australian media, revered international fashion writers, bloggers, fashion buyers, and the nation's top fashion designers.
After a move from Sydney's Overseas Passenger Terminal to Carriageworks in Eveleigh, this year's Mercedes Benz Fashion Week Australia will see designers such as Jayson Brunsdon and camilla and marc celebrate significant milestones while the Pullman brand will cement its status as Australia's most vibrant and innovative, 5-star hotel brand.
The Connectivity Lounge, a hallmark of all Pullman hotels allows guests to relax in comfortable surrounds and stay connected while on the go. During MBFWA, a bespoke, pop up Connectivity Lounge will be installed at Carriageworks where VIPs, designers, fashion buyers and journalists can relax in plush surrounds while enjoying free WiFi - ideal for bloggers and journalists wanting to update their followers on runway news.
Replicating the cosmopolitan and luxurious experience guests of Pullman hotels and resorts are accustomed to, the Connectivity Lounge will be furnished with elegant chairs, tables, ottomans and lounges, and will be hosted by Pullman Welcomers who will ensure the comfort of every guest to the Lounge.
Having recently undergone a multi-million dollar refurbishment, Pullman Sydney Hyde Park will be a hub of activity from 8-12 April 2013 as this is where the majority of fashion stars are staying. To celebrate the partnership, Bar Rendezvous, the hotel's stylish new bar will be serving a Cherry Ripe Fashion Week Cocktail, consisting of vodka, crème de cacao, 15ml of Mozart and a splash of raspberry puree.
Guests and passersby of Pullman Sydney Hyde Park will also be able to watch the day's runway shows from large TV screens installed in the lobby and huge black and white behind-the-scenes photographs of Fashion Weeks gone by, will be displayed around the hotel.
Located directly opposite Sydney's iconic Hyde Park and close to the cultural, dining and fashionable precincts of the CBD and inner city suburbs, Pullman Sydney Hyde Park is the city's newest fashionable hotel after completing a multi-million dollar refurbishment. All of the 241-guestrooms are stylish and spacious in design and boast an abundance of natural light with views of Hyde Park, Sydney CBD, Woolloomooloo and beyond.
The picturesque ECQ Bar at Pullman Quay Grand Sydney Harbour is a popular venue for sunset cocktails and will become an exclusive hub for MBFWA after parties.
While Pullman may be the newest 5-star hotel name in Australia, it was renowned for changing the face of American overnight accommodation in the 19th century when Pullman railway carriages - known as 'palaces on wheels' - were introduced. With opulent sleeping cars and fine dining carriages, they changed train travel from a mode of transportation into a luxury travel experience.
Pullman is now having a similar impact on the Australian hotel scene as it is now the country's largest 5-star hotel brand - taking over from Hilton - while the renovation of Pullman hotels in Sydney, Brisbane and Melbourne will cement its status as Australia's leading 5-star hotel brand.
About Pullman
Pullman is the upscale international hotel brand of Accor, the world's leading hotel operator, present in 92 countries with over 4,400 hotels and 145,000 employees. Located in the main regional and international cities and in prime tourist destinations, Pullman Hotels & Resorts is principally designed to cater for the requirements of cosmopolitan, seasoned travellers. The brand's four and five-star establishments provide an extensive range of tailored services, access to groundbreaking technologies, including a new approach to organizing events: meetings, seminars and upscale incentive events. At Pullman hotels, customers can choose between being independent or be given a helping hand by staff available around the clock. The Pullman network has more than 60 hotels in Europe, Africa, the Middle East, Asia-Pacific and Latin America. Our objective is to have 150 hotels around the world by 2015-2020. Pullman, like most of brands within Accor's portfolio, is proud to offer the Le Club Accorhotels(R) loyalty program. Further information concerning the Pullman hotels is available on www.pullmanhotels.com.
For media information, interviews or high resolution images, please contact
Angela O'Connor
Accor Hotels
+61 2 9280 9825
angela.oconnor@accor.com