Taylor Swift fans are in for a treat this February half term as Madame Tussauds London celebrates the Grammy and BRIT Award nominated super star's smash hit Shake It Off.  Guests can join a brand new wax figure of Swift 'on set' in a recreation of the video, complete with lights, cameras AND plenty of action.

In homage to the video's fast paced, quick change action, Taylor's figure will be styled in a totally different outfit inspired by the video, every day. The set will also regularly come alive as dancers mirror the amazing choreography in live interactive performances. Guests can dig into a dressing up box and Shake It Off on stage themselves, PLUS they can win the outfits worn by Taylor's figure featured over the week if they send their 'on set' shots to @madametussaudslondon on Instagram* with  #swiftchange.

The figure, which is making a very brief guest appearance before taking up residence at Madame Tussauds Orlando, will kick off the week in a cute cheerleaders costume. A new look will be showcased every day from Saturday February 14 until Sunday February 22.

PLUS there's a whole world of famous fun to enjoy; from posing on the red carpet with Victoria and David Beckham; to joining The Hunger Games' Katniss Everdeen in her own immersive set; test your reflexes with F1 World Champion Lewis Hamilton; and have a private audience with Her Majesty the Queen. All rounded off by a visit to the jawdropping Marvel Superheroes 4D Movie Experience. 

GETTING THERE

• Best prices online at www.madametussauds.com/london
• Prices from £22.50 (adult), £19.29 (children)
• Nearest tube - Baker Street

*For more information check out @madametussaudslondon on Instagram.

Media Enquiries:

Tansy Ratcliffe-James at freerange communications on 020 7402 9966 or tansy@freerange.eu

Notes to Editors

• Prices to Madame Tussauds start from £22.50 for adults and £19.29 for children (4-15 inclusive) when you pre-book at www.madametussauds.com/London 
• Madame Tussauds London is located next to Baker Street tube station and open seven days a week; opening times vary, check the website for details before visiting, www.madametussauds.com/London
• Combined Madame Tussauds London, EDF Energy London Eye, London Dungeon and SEALIFE London Aquarium tickets available, with saving of up to 40% at www.madametussauds.com/london
• Madame Tussauds Studios London has been making wax figures for over 150 years. Each masterpiece takes four months, and a team of 20 dedicated sculptors, to create.  Over 500 precise body measurements are referenced, real head hairs are inserted one by one, and countless layers of paints and tints are applied to build up skin tones - all to achieve the kind of astonishing realism that has kept Madame Tussauds world renowned for over two centuries.
• Madame Tussauds has attractions in London, Hollywood,  Las Vegas, New York, San Francisco, Washington D.C., Amsterdam, Berlin, Vienna, Bangkok, Beijing, Hong Kong, Tokyo, Shanghai,  Singapore, Wuhan, Blackpool UK and Sydney, with interactive figures and experiences built around fame and celebrity.  In London, guests can get up close and personal with incredibly lifelike replicas of 21st century stars like Johnny Depp and Amy Winehouse, brave the scariest Chamber Of Horrors yet, complete with actors as bloodthirsty serial killers and take a time-travelling taxi ride through 400 years of amazing London history.
• MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates 105 attractions, 11 hotels/3 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c25,000 employees. 
• Among Merlin's attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, WILD LIFE Sydney Zoo, Sydney Tower Eye and SKYWALK.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.