28 Feb 2014
The latest innovation from SWAROVSKI OPTIK will allow a new perspective in smart phone photography as the long-range optical specialists announce their PA-i5 adapter for iPhone* 5/5s. The device turns their renowned spotting scopes and binoculars into telephoto zoom lenses in a single motion. Perfect for travellers, wildlife and bird watchers or sporting enthusiasts, users will now be able to capture their special experiences on their phones. The adapter from SWAROVSKI OPTIK is available from specialist retailers from March 2014, as well as at www.swarovskioptik.com.
Whether you want to photograph a herd of elephants in the distance on a safari, the tops of the tallest buildings or friends surfing far out in the waves, the PA-i5 adapter for iPhone* 5/5s from SWAROVSKI OPTIK makes this possible. It allows users with compatible equipment to produce top-quality photos and videos, and reliably capture unique moments that can be shared quickly and easily with friends. Combining a spotting scope or binoculars, adapter, and iPhone* creates a professional piece of photo equipment that is both light to carry and easy to use.
The assembly process is quick and easy - users simply attach the adapter to the relevant eyepiece cup and slot the phone in. Suitable adapter rings are available for a wide variety of SWAROVSKI OPTIK spotting scopes and binoculars. If the adapter ring is removed after digiscoping, the remaining aluminium frame provides elegant, top-quality, and robust protection for your iPhone* in everyday use. Owners can easily carry their iPhone* normally like this without getting the protruding components caught. (For a break-down in images, please see editor's notes)
The adapter is compatible with the iPhone* 5/5s and with the following binoculars and spotting scopes from SWAROVSKI OPTIK: CL Companion, EL family (32, 42, 50), new SLC family (42, 56), EL Range, ATX/STX, ATS/STS, and ATM/STM. All the operating features of the iPhone* are available while using the adapter and the specially designed strap ensures the iPhone* is secure.
Ends
The world belongs to those who can see beauty.
Experience the moment!
SEE THE UNSEEN.
Media Enquiries and Product Loan
McCluskey International
Judy McCluskey / Sarah Salord / Jessica Meins
T: 020 8747 2170
E: swarovskioptik@mccluskey.co.uk
*iPhone is a trademark of Apple Inc.
Editor's Notes
Picture material for press release:
High-resolution picture material for the product and application is available to download using a PIN code from: http://mam.swarovskioptik.com/pindownload/login.do?pin=WX6RRV (PIN code: WX6RRV).
About SWAROVSKI OPTIK
SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specializes in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding users. The company's success is based on its innovative strength, the quality and intrinsic value of its products and their functional and esthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2013 was 123.6 million euro (2012: 117.6 million euro) and the export ratio is 91%. The company has over 800 employees.
