SWAROVSKI OPTIK, a global leader in high-quality, long-range optical devices, has launched their new compact SWAROVSKI OPTIK CL Pocket binoculars. The new model has been developed to offer outstanding optical performance and viewing comfort, while still being small enough to easily take everywhere. The CL Pocket contains SWAROVSKI OPTIK’s latest CL family, which was launched in 2011, with the brand’s compact binoculars – a proven SWAROVSKI OPTIK success story first introduced in 1989.

The CL Pocket binoculars are available for £540.00 in black, green or sand-brown at selected specialist retailers and on the new corporate e-shop at www.swarovskioptik.com. There is also the option to choose 8x25 or 10x25 in terms of magnification versus size of objective lenses.

The CL Pocket is a compact binocular ideal for travelling, sightseeing and outdoor activities, allowing the user to see and experience so much more detail whether observing wildlife, plant life or architecture. The CL Pocket is also a perfect accessory for live event spectators as they allow the user to take in an entire stage at an open-air event, or observe things that are very far away.

The CL Pocket features compact dimensions and a foldable bridge design which ensures they are easy to store. As well as being aesthetically pleasing and a practical size, they also offer 100% optical quality. High-contrast and sharp, their colour depiction is true-to-reality. CL Pockets provide an unforgettable viewing experience with the large field of view and 100% suitability for eyeglass wearers ensuring comfortable observation.

Compact Binoculars – A Proven SWAROVSKI OPTIK Success Story
First introduced in 1989, the compact “Pocket” binoculars are one of SWAROVSKI OPTIK’s most successful products. They have evolved into faithful, reliable companions for a wide range of activities. Based on this popularity, SWAROVSKI OPTIK has now created the new CL Pocket binoculars from scratch, adapting them to today’s customer demands and uses.

The SWAROVSKI OPTIK CL Family: the Perfect, Versatile Companion
The CL Pocket is an exceptional addition to the SWAROVSKI OPTIK CL family, which was launched in 2011 with the CL Companion binoculars. The CL family offers nature-lovers, adventurers, and travellers a range of binoculars providing the perfect combination of unrivalled optical quality, compact size and supreme mechanical performance.

For more details on SWAROVSKI OPTIK, visit www.swarovskioptik.com.

Notes to Editors

High-resolution photos (of the product and its use) can be downloaded from: http://mam.swarovskioptik.com/pindownload/login.do?pin=MIHBWS (PIN-Code: MIHBWS).

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SWAROVSKI OPTIK

SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products and their functional and aesthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environmentally-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2012 was 117.6 million euros (2011: 100 million euros) and the export ratio is 91%. The company has over 800 employees.

Media Enquiries and Product Loan

Judy McCluskey/Sarah Salord/Jessica Meins / McCluskey International / 020 8747 2170 / swarovskioptik@mccluskey.co.uk