SWAROVSKI OPTIK, specialists in the development and manufacture of high-quality, long-range optical devices, has appointed McCluskey International as the representatives for PR activity in the UK, to further increase awareness within the travel and leisure market.

McCluskey International’s objectives are focused around further strengthening SWAROVSKI OPTIK’s brand awareness and position the company as a premium product for the travel and leisure target group, therefore making it the number one product choice for the luxury market.

To achieve their objectives, McCluskey International will adopt a strategy of direct engagement with the travel media through public relations activity, digital media and high-profile brand affinity partnerships, to stimulate demand for SWAROVSKI OPTIK’s products.

McCluskey International's Agency Principal, Judy McCluskey, commented: "SWAROVSKI OPTIK is a long-established brand and has been used for many years by wildlife enthusiasts and explorers. We are delighted to be representing SWAROVSKI OPTIK and are very excited to share this premium brand with our key media contacts in the travel industry. We look forward to bringing SWAROVSKI OPTIK to a wider audience, by positioning the brand as essential to the luxury, travel and lifestyle market."

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For more information please contact:

McCluskey International 

Judy McCluskey/Sarah Salord/Jessica Meins
E  E: sT: 020 8747 2170 E: swarovskioptik@mccluskey.co.uk
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