14 May 2014
SWAROVSKI OPTIK, a global leader in high-quality, long-range optical devices, and international conservation charity, World Land Trust (WLT), have announced a partnership to work together to support the Trust's Keepers of the Wild ranger programme.
The Keepers of the Wild programme was founded in 2011 to support the Trust's overseas conservation partners when monitoring and safeguarding the habitat and wildlife in reserves created with funding from WLT. To further assist the dedicated reserve rangers in protecting these vulnerable habitats, SWAROVSKI OPTIK has donated a number of their SLC binoculars for the rangers to use in their day-to-day activity.
The SLC range is one of SWAROVSKI OPTIK's most durable binoculars, offering high-optical quality and a large field-of-view. The multi-purpose binoculars are extremely rugged, thanks to the magnesium housing, and are comfortable to hold even over long periods.
The binoculars were awarded to four of the Trust's project partners during an event in Kew, London, on 8 May 2014. The recipients included Asociación Civil Provita in Venezuela, Grupo Ecológico Sierra Gorda in Mexico, Fundación Pro-Bosque in Ecuador and Asociación Ecológica de San Marcos de Ocotepeque in Honduras.
Peter Antoniou, UK Country Manager for Swarovski Optik commented, “We are extremely proud to lend our support to such a worthwhile charity as World Land Trust. The appreciation of nature and environmentally-friendly production is an essential part of our company philosophy, and we therefore hope the rangers find the binoculars help them in the essential work that they do.”
John Burton, CEO and Founder of World Land Trust added, “We are delighted to be working with SWAROVSKI OPTIK as a new corporate supporter and the equipment they have donated will make a huge difference to our Keepers of the Wild programme. The rangers we support carry out a difficult job and binoculars are an absolute necessity. Having the highest quality product will help them do the best possible job in protecting threatened habitats.”
Photo Captions
Image 1: World Land Trust project partners receive their binoculars from SWAROVSKI OPTIK at a presentation ceremony on 8 May 2014 (from left to right): John Burton (CEO and Founder of World Land Trust), Bibiana Sucre (Technical Coordinator, Asociación Civil Provita in Venezuela), Roberto Pedraza (Technical Director, Grupo Ecologico Sierra Gorda in Mexico), Peter Antoniou, (UK Country Manager, SWAROVSKI OPTIK), Eric Horstman (Executive Director, Fundación Pro-Bosque in Ecuador) and Victor Saravia (Executive Director, Ecological Association of San Marcos de Ocotepeque) in Honduras)
Image 2 (from left to right): Peter Antoniou, (UK Country Manager, SWAROVSKI OPTIK) and Roberto Pedraza (Technical Director, Grupo Ecologico Sierra Gorda in Mexico)
Image 3: The Rangers in the Field Reserve ranger: Carlos Ardón in Honduras (Asociación Ecológica de San Marcos de Ocotepeque)
For more details on SWAROVSKI OPTIK, visit www.swarovskioptik.com.
For more information on World Land Trust, visit www.worldlandtrust.org
Ends
About SWAROVSKI OPTIK
SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing manufacture of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes and optronic instruments are products of choice for demanding users. The company's success is based on its innovative strength, the quality and intrinsic value of its products and their functional and aesthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environmentally-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2012 was 117.6 million euros (2011: 100 million euros) and the export ratio is 91%. The company has over 800 employees.
About World Land Trust (WLT)
World Land Trust (WLT) is an international conservation charity, which protects the world's most biologically important and threatened habitats acre by acre. Since its foundation in 1989, WLT has funded partner organisations around the world to create reserves and give permanent protection to habitats and wildlife. The mission of the World Land Trust is: to protect and sustainably manage natural ecosystems of the world; to conserve their biodiversity, with emphasis on threatened habitats and endangered species; to develop partnerships with local individuals, communities and organisations to engage support and commitment among the people who live in project areas; to raise awareness, in the UK and elsewhere, of the need for conservation, to improve understanding and generate support through education, information and fundraising.
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