18 Jun 2014
SWAROVSKI OPTIK, a global innovation leader in high-quality binoculars, has re-launched their online portal, the CL Pocket Journal, which aims to encourage and inspire travellers to share their online content while they travel.
The CL Pocket Journal, inspired by SWAROVSKI OPTIK's CL Family of binoculars, is an online sharing tool first launched in September 2013 in partnership with the world's leading luxury, boutique Travel Company, Mr and Mrs Smith. The online platform allows users to post images, videos and personal travel stories through the format of a virtual diary, enabling them to be inspired by each other's content.
The site has undergone an extensive redesign, making it even simpler for users to navigate around the website, with no need for registration to share their story. The CL Pocket Journal was created for travellers who love to experience the world themselves, and want to encourage others to do the same by seeing the beautiful and hidden in their surroundings.
The CL Pocket Journal will also offer a selection of prizes to be won including pairs of SWAROVSKI OPTIK binoculars and stays at Mr & Mrs Smith hotels for those who share their stories. Details to be announced soon.
Additionally, travellers staying at one of the specially chosen partner Mr and Mrs Smith Hotels will have the opportunity to use CL Pocket binoculars for free. Participating hotels include:
- The Surrey, New York City (US)
- Baglioni, London (UK)
- Lucknam Park, Wiltshire (UK)
- Lion Sands, Swaziland (SA)
- JK Place, Capri (IT)
- Mystique, Santorini (GR)
Each hotel has pairs of binoculars available for the duration of a guests' stay which will hopefully inspire travellers to seek the beautiful and hidden, and share their discoveries on the CL Pocket Journal.
The Pocket Journal was originally inspired by the latest edition to the SWAROVSKI OPTIK CL range, the new CL Pocket binoculars, a compact binocular which allows the user to see and experience so much more whether observing wildlife, plant life, architecture or attending live events.
Start sharing and exploring at clpocketjournal.swarovskioptik.com! For more details on SWAROVSKI OPTIK, visit www.swarovskioptik.com.
Ends
About SWAROVSKI OPTIK
SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes and optronic instruments are products of choice for demanding users. The company's success is based on its innovative strength, the quality and intrinsic value of its products and their functional and aesthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environmentally-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2013 was 123.6 million euros (2012: 117.6 million euros) and the export ratio is 91%. The company has over 800 employees.
About Mr & Mrs Smith
The world's leading luxury and boutique travel company. Mr & Mrs Smith's mission is to take travellers on a tour of the most stylish and individual hotels in the world. Condé Nast readers voted them 'best travel website' in 2012.
Media Enquiries and Product Loan
Judy McCluskey / Sarah Salord / Jessica Meins
McCluskey International
020 8747 2170
