01 Jul 2014
With summer holidays underway and September city-breaks just around the corner, SWAROVSKI OPTIK aims to maximise the visual experience of those looking for memorable sightseeing tours by joining forces with Per Pedes in Innsbruck and Austria Guides of Vienna to introduce “Crystal-clear Visions” tours.
The “Crystal-clear Visions” tours enable visitors to explore in detail the beauty and hidden sights of both cities, while giving them an up-close experience of the world of SWAROVSKI OPTIK. The sightseeing tours start at Swarovski Innsbruck or Swarovski Wien where participants are provided with a pair of binoculars as well as with a brief orientation on the optimal use of their SWAROVSKI OPTIK lenses.
Visitors to the Tyrolean capital of Innsbruck will then be able to explore the city using the binoculars. Visitors can choose from two options conducted exclusively by Per Pedes; a tour passing by well-known sightseeing spots like the famous “Golden Roof” and the ancient house of Ottoburg or a longer tour which additionally includes a 360º all-round view of spots such as the famous Bergisel ski-jump.
For those heading to Vienna, Austria Guides are now offering two-hour tours of the city assisted by lightweight SWAROVSKI OPTIK binoculars, offering impressive views of all Viennese landmarks, such as St. Stephan's Cathedral or the Giant Ferris Wheel in Vienna's Prater Park. Visitors will be able to see details in centuries-old frescoes that are barely visible with the naked eye.
For more details on SWAROVSKI OPTIK, visit www.swarovskioptik.com.
Ends
Crystal-clear Visions Tours Available from £120.00 per group
“Crystal-clear Visions” tours are offered in multiple languages, available from £120 (150 Euros) per group. There is a limit of 20 individuals per group registration. Further details on the city tours are available at www.perpedes-tirol.at and www.swarovski.com/wien. Please submit requests for “Crystal-clear Visions” tours in Innsbruck to office@perpedes-tirol.at. Requests for special tours in Vienna can be submitted to: nicole.linder@swarovski.com.
About SWAROVSKI OPTIK
SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes and optronic instruments are products of choice for demanding users. The company's success is based on its innovative strength, the quality and intrinsic value of its products and their functional and aesthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environmentally-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2013 was 123.6 million euros (2012: 117.6 million euros) and the export ratio is 91%. The company has over 800 employees.
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