Travel in style like a celebrity and let First Luggage do the leg work by using their door-to-door luggage forwarding service. First Luggage collects luggage from home and delivers it direct to the destination (hotel or holiday home) so it awaits you upon arrival. First Luggage is the ultimate travel accessory, allowing you to travel hands-free and without the worry of lost luggage or excess baggage charges.

First Luggage exudes super star appeal with support from X Factor Judge and pop star Dannii Minogue who says: �As someone who spends much of the year travelling, the last thing I need is the stress of worrying that I'll be touching down in Sydney whilst my case is making a beeline for Buenos Aires. That's why I love sending my cases ahead with First Luggage�.

The service also has a number of celebrity ambassadors including media personality Piers Morgan who recommends First Luggage as it is �fast, efficient, and incredibly reliable� and �does what its name suggests - it gets your luggage to your destination first�; Morgan is joined by the ever glamorous Joan Collins, travel favourite Alan Whicker and socialite and journalist Normandie Keith.

Whether you�re a fashionista going on a girly shopping holiday or a sports enthusiast on a boys break First Luggage is the solution to your travel woes. First Luggage enables travellers to send their luggage ahead separately, securely and cost-effectively whatever its size. With airlines charging up to �196 to check in a 30Kg case*, First Luggage really does offer good value, with the added bonus of convenience and peace of mind provided by its door-to-door service. Luggage is collected from the customer�s designated address prior to departure and delivered direct to the destination (be it hotel or holiday home), lightening the burden on passengers heading to the airport.

With a flawless record in baggage safety and reliability, First Luggage offers a unique tracking system that scans items up to 20 times en route, ensuring that nothing goes awry. And with all prices per item � the figure is calculated by meticulously trained First Luggage operators � there is no obligation to adhere to the ever-decreasing weight restrictions of commercial airlines.

Furthermore, the service couldn�t be simpler to use. Bookings can be made effortlessly online at www.firstluggage.com or by telephone on 0800 0835503. The luggage is picked up prior to departure, thus avoiding any last-minute chaos, and subsequently collected on the final day of the holiday. -ENDS-

Notes to Editors About First Luggage

First Luggage is an innovative business that enables consumers to send their luggage separately � making the journey to the airport much easier, check-in times shorter and removing the need to wait at the baggage carousel at the other end. Instead, luggage is delivered direct to the customer�s hotel or villa and is waiting for them on arrival. The service already operates throughout Europe, North America, Hong Kong, the Middle East, Caribbean, Australia and New Zealand.

First Luggage was recently recognized as one of the top 10 most promising businesses in the UK (at the coveted nationwide �Start Up Stars Awards�) and has already gained high-profile ambassadors and supporters in glamorous Joan Collins, media personality Piers Morgan socialite and journalist Normandie Keith, Australian singer and X Factor judge Dannii Minogue and British travel veteran Alan Whicker.

First Luggage is the brainchild of Gideon Kasfiner, an entrepreneurial businessman with almost 30 years� experience of the shipping business. The company was established in the summer of 2004 and demand is growing exponentially, as more and more travellers experience its benefits.

* Company Delivery Service Price for 30KG Europe BMI STRESSFUL TRAVEL � Carry your own luggage to the airport � Queue at check-in � Wait at luggage carousel at destination airport � Hunt for your luggage � Risk your luggage not turning up � Lug your luggage to your destination �70 (Carry your own luggage) Easyjet �76 (Carry your own luggage) Ryan Air �196 (Carry your own luggage) First Luggage STRESS-FREE TRAVEL � Quick and easy travel that is stress-free � Shorter check-in times � Secure collection � No anxious waiting around at the baggage carousel � No excess baggage charges � No physical strain from carrying heavy bags to the airport �85 (Travel hands-free)

With one quick phone on 0800 083 5503 or online booking, First Luggage will arrange to collect any luggage from the customer�s home or place of work before the day of departure and deliver it to their holiday destination in time for arrival. A text message lets them know that it has arrived safely. For the return trip, the same applies � First Luggage collects the luggage on the day of departure and delivers it back safely to the customer�s home. Unlike airlines, First Luggage tracks your luggage a minimum of six times during transit � for an update simply log on to www.firstluggage.com , click on the tracking link and enter your personal number for a real time review.

Media Enquiries, images and interviews: Michelle McGrath/Francesca Tarrant The Communication Group plc +44 20 7630 1411

ftarrant@TheCommunicationGroup.co.uk