29 Aug 2023
Direct online and corporate travel continue to bolster Choice Hotels Asia-Pac Q2 performance in a competitive market.
Following a record breaking first quarter, leading hotel group Choice Hotels Asia-Pac has reported consistent year-on-year growth across key metrics in the second quarter of 2023.
Australian figures for revenue per available room (RevPAR) in Q2 were 6 per cent higher than the same period in 2022, with average daily rates (ADR) up 8 per cent on last year's rates. In New Zealand Q2 RevPAR was up 15 per cent on the same period in 2022, with ADRs for the quarter up 7 per cent.
Choice Hotel's revenue management services supported franchisees to stay ahead. Properties opted into Choice's revenue management program outperformed the remainder of the portfolio by 13 per cent on average.
Despite increased industry competition and economic factors impacting domestic travel, Choice Hotels Asia-Pac CEO Trent Fraser sees the quarter's results as a turning point for the business.
“After a sensational first quarter, we were anticipating a slowdown in growth. However, growth continued in Q2 despite the tough market conditions which highlights the maturity and strength of our business delivery to our franchisees,” said Mr. Fraser.
Two key pillars of Choice Hotels Asia-Pac's model have retained their strength with continued success in direct online bookings and corporate travel delivery. Off the back of records in March 2023, the group delivered a 5 per cent increase in direct online rooms nights and a pleasing 26 per cent increase in corporate room nights, when compared to the same period in 2022.
“Our experienced team has continued to deliver growth for franchisees and offering a compelling value proposition for those considering a brand. As a result, we attracted a strong pipeline for portfolio growth and pleasingly welcomed five executed deals this quarter,” added Mr. Fraser.
Choice Hotels Asia-Pac's five new deals will add to their portfolio of more than 350 open and under development hotels including two new Ascend Hotel Collection locations that have joined the group in recent months.
Coinciding with the industry's first and largest soft brand, the Ascend Hotel Collection's 15th year, Choice Hotels Asia-Pac welcomed their 15th Ascend property in Australia with the launch of First Light Mooloolaba. In addition, Choice Hotels' first Ascend property in Asia, hotel around TAKAYAMA, was opened in Takayama City in the Japanese Alps.
ENDS
For more information contact:
Maddison Moloney, PR & Communications Manager
maddison.moloney@choicehotels.com
+61 455 530 855
About Choice Hotels Asia-Pac
Choice Hotels Asia-Pac has more than 300 hotels across the Asia-Pacific region, representing more than 11,000 rooms and making it the region's largest hotel franchise group. Brands under the Choice Hotels banner include the Ascend Hotel Collection, Clarion, Quality, Comfort and Econo Lodge. Choice Hotels Asia-Pac is a wholly-owned subsidiary of Choice Hotels International, a publicly listed (NYSE: CHH) company in the United States. A challenger in the upscale segment and a leader in midscale and extended stay, Choice has more than 7,500 hotels, representing over 630,000 rooms, in 46 countries and territories.
Ascend Hotel Collection®: Let the Destination Reach You
The Ascend Hotel Collection is a global portfolio of independent resort, historic and boutique hotels. Recognized as the hotel industry's first "soft brand" concept, there are more than 360 Ascend Hotel Collection properties open worldwide, including in Denmark, Finland, Ireland, Japan, Norway, Spain, Sweden, Turkey, Australia, New Zealand, Canada, Ecuador, Mexico and throughout the Caribbean. Membership with the Ascend Hotel Collection enables distinctive, independent properties to gain a global presence while maintaining their local charm. For more information, visit www.choicehotels.com/ascend.
Forward-Looking Statements
This communication includes "forward-looking statements" about future events, including anticipated hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.