03 Oct 2018
Tags: Caribbean, dream holiday, Survey, winter sun, Sale
If you've been putting off the holiday of your dreams, then you're not alone. More than half (58%) of Brits have never been on their dream holiday, according to research commissioned by online travel agent Travel Republic.
So what's preventing us from escaping to the sunshine? The nationwide poll revealed 59% of Brits say financial commitments such as paying bills and clearing debts are the biggest reasons for missing out on their ultimate getaway.
64% of respondents said the main reason they had not been on the holiday of their dreams was because they couldn't afford it. And 17% said they wished they had gone when they were younger and had more time.
The research also shows work ambitions came above holidays, with almost half (49%) admitting to prioritising their career rather than travelling.
The top destinations Brits said they would love to have visited, but haven't been to yet, are: the Caribbean (25%), Iceland (25%), USA (17%), Mexico (16%) and Bali (16%).
In a bid to make dreamy holidays more realistic for families and couples, Travel Republic has launched its Winter Sun Sale ,with amazing deals for anyone travelling between 1 November 2018 to 30 April 2019.
Travel Republic booking data reveals that the Caribbean is experiencing a rise in popularity, with booking to Dominican Republic up by 110% year-on-year (YOY), and Barbados bookings increasing by 34%.
Interest in the USA has also risen, with destinations such as Orlando experiencing a 77% increase in bookings YOY, and New York 41%.
Naomi Wilkinson, marketing director at Travel Republic said: “The research highlights that everyday life can often get in the way of booking holidays to our dream destinations. We hope our Winter Sun Sale will show that visiting these aspirational destinations is possible, and it shouldn't break the bank!”
ENDS
Notes to Editors:
Press Contacts:
Vanessa Lee
0208 974 7201
PR and Social Media Manager Travel Republic
About Travel Republic:
With more than two million holidaymakers booking annually through their websites in the UK and Ireland, Travel Republic is one of the largest and most well-established online travel agents in Europe. With access to over 300,000 hotels, 200 airlines and over 1,000 destinations, Travel Republic offers a breadth of choice for holiday makers. They have been successfully helping people book their hotels, flights and other travel arrangements for 15 years.
An online survey was conducted by Atomik Research among 2,009 UK adults aged 18+ who have been on holiday in the past three years. The research fieldwork took place between 23rd and 26th February 2018. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides to MRS code.
