Press Release

April 2017

Summer time and the living is Cornish

NEW FOR 2017: VISIT CORNWALL IS OFFICIALLY PROCLAIMING 'CORNISH SUMMER TIME' (#CST) ON MAY 1ST

New for 2017, Visit Cornwall is now officially calling summer early! On May 1st, Visit Cornwall and its members are launching 'Cornish Summer Time' (CST) which starts six weeks earlier than 'official' British Summer Time. A spectacular campaign that celebrates everything amazing about the naturally early summer lifestyle in Cornwall is set to roll out across the UK with amazing accommodation and entertainment offers for those who want to beat the crowds to the UK's multi-times favourite UK holiday destination.

In Cornwall, summer has always (un)officially kicked off on May 1st. For centuries, the Cornish have been celebrating the arrival of summer in Cornwall with the world famous May Day Oby Oss Festival that takes place annually in Padstow on May 1st.  The summer heralding continues on May 8th as Helston is decked out with bluebells, gorse and laurel leaves as part of Helston Flora Day to celebrate the end of winter and mark the arrival of the new vitality and fertility with the trees and flowers bursting into life.

The warmer micro-climate means locals and visitors hit the coast path, gardens and especially the beach, jumping in the swell and stretching their bare legs long before the rest of the country. Cornwall enjoys an extended summer period which enables locals and visitors alike to take full advantage of an unrivalled outdoor living lifestyle from May 1st to  October 1st if not longer.

With this in mind, on May 1st 2017 and alongside its members, Visit Cornwall has created a super colourful set of deals for visitors and tourists to set their calendars and get down to the UK's favourite destination for the ultimate short break or holiday. Visitors can fast-track their summer and indulge in exciting outdoor activities such as stand up paddle boarding, kayaking, outdoor culture experiences, surfing, wild swimming, fishing, foraging, alfresco dining as well as the perennial delights of walking along the coast and visiting the great range of heritage properties, villages and towns.

Chief Executive of Visit Cornwall, Malcolm Bell says, “With the exciting new proclamation of CST, we are simply maximising what is already instinctively there, and spreading the word to Cornwall and fans of outdoor summer living across the nation. We're really excited about the launch of Cornish Summer Time this year and are delighted that our members have jumped on board to provide compelling offers to drive the campaign.”

Malcolm continues, “May and June tend to be quieter months in Cornwall, yet they are some, if not the best months of the year to be in the UK's number one holiday region. Epic panoramic coast and beach views, sunrises and candy coloured sunsets make for an Instagrammer's paradise and we are encouraging social media users to get involved and share their images using the hashtag #CST.”

Some Cornish Summer Time offer examples below:

-         The Budock Vean Hotel, Falmouth has created a CST free kayaking offer for the Cornish Summer Time campaign where guests can stay at the stunning hotel on the Helford River (for a minimum of three nights) and have a free two hour guided kayaking adventure tour. They can explore the quiet beauty of the area by kayak, learning all about the culture and heritage, hearing tales of smugglers, passing sailing boats and shipwrecks along the beautiful banks of an ancient oak forest. There is an opportunity to swim in the soft waters of the Frenchman's creek and inspiration for Daphne Du Maurier's novel 'Frenchman's Creek'.

-         St Moritz Hotel and Garden Villas, Trebetherick, North Cornwall has developed a St Moritz CST Sundowner offer to run through May and June (excluding half term) from Monday -Thursday in its sensational First floor suites including:

1-night in a first-floor Seaview suite with a full Cornish Breakfast

A half bottle of Laurent Perrier Champagne in guests' room on arrival

A 'make your own cream tea in a box' session

A disposable camera to capture those special summer moments

-         Trevornick, the five-star, luxury camping oasis in Holywell Bay is offering a 'Wild Weekends' offer in June where families of four (and their pet pooches) can get away for only £99 with a jam-packed itinerary of wild and wonderful adventures such as golf sessions, Wild Tribe activities, family obstacle courses, surf lessons (to be booked separately), coastal rambles and plenty of whacky evening entertainment.

This offer is for a two night stay in one of the site's Eurotents for a family of four for £99. The offer applies during the following weekends in June 2017: 9th – 11th, 16th-18th and 23rd-25th June 2017.

These are just a handful of the scorching Cornish Summer Time offers that have been developed, and more will be added every day on the Visit Cornwall website at: https://www.visitcornwall.com/offers

Issued on behalf of Visit Cornwall by Excess Energy Communications. For more information or discuss the prospect of a Cornwall Summer Time press visit, please contact Sarah Harrington on Sarah@excess-energy.co.uk or call 01637 852130.

ENDS

Notes to editors

Useful links

https://www.visitcornwall.com/offers

https://www.stmoritzhotel.co.uk/

https://www.budockvean.co.uk/offers/kayaking-offer 

https://www.trevornick.co.uk/wild-weekend/

Visit Cornwall's social media channels:

Facebook: @ILoveCornwall

Twitter: @ILoveCornwallUK