Driven in large part by the company's "Wake Up a Winner" summertime sweepstakes promotion, revenues generated via Choice Hotels International's central reservations system (CRS) were up 7.3 percent in June 2004 versus June 2003, while CRS-revenues for the month of July are already tracking at a 7.9 percent increase over July 2003.

The highest revenue day of the year thus far was Monday, July 12, with just under $7 million in reservations booked through the CRS - the highest revenue day since July 2000. Revenue has topped $6 million per day 18 times thus far this year - double the number of $6 million days experienced in 2003 year-to-date. Likewise, the number of $5 million revenue days has doubled this year over last, from 26 year-to-date in 2003 to 52 year-to-date in 2004.

In particular, revenues generated via the company's proprietary web site, ChoiceHotels.com, is up - a full 37.4 percent year-to-date over the same period in 2003.

"It's official - travelers are back on the road," said Wayne Wielgus, senior vice president, marketing, for Choice Hotels. "All of our distribution channels are reporting record numbers during this critical summer season, as domestic and inbound international travelers throughout the U.S. hope to 'Wake Up a Winner' at Choice brand hotels."

Launched in June, Choice Hotels' "Wake Up a Winner" sweepstakes promotion includes Grand Prize trips to Athens, Rome and London; Grand Prize trips to National Park sites throughout the U.S.; and "Wake Up a Winner" Scratch and Win cards, distributed to each guest and awarding prizes ranging from points/stamps for Choice Hotels' Choice Privileges and EA$Y CHOICE reward programs to one million frequent flyer miles with participating airlines, to digital cameras, to discounts off of future stays.

Choice Hotels International franchises more than 4,800 hotels open in the United States and 41 other countries and territories under the Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn brand names. For more information on Choice, visit the company's web site at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, Rodeway Inn, EA$Y CHOICE, Wake Up a Winner and Choice Privileges are the proprietary trademarks and service marks of Choice Hotels International Inc.

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Media Contact: Camila Clark +1 301-592-6381 camila_clark@choicehotels.com