25 Apr 2013
Representatives from the Great Lakes USA have concluded a successful Sales Mission visiting the UK and Ireland. The mission, which takes place annually, visited Limerick and Dublin in Ireland and London and Manchester in the UK to meet with tour operators and conduct media interviews.
The group, along with United Airlines and Choose Chicago, hosted a travel agent training event in Limerick to announce the launch of the new United Airlines Shannon to Chicago route later this summer, carried out trade drops with key operators including Virgin and North America Travel Service and provided a comprehensive update on activities in the region and marketing plans for 2013/2014.
Commented Toby McCarrick, Executive Director of the Great Lakes USA: "This was our thirteenth sales mission to the UK and our most successful mission yet. The UK is a leading market for us and is increasing year on year and we are keen to capitalise on this growth. It is very important to us to visit all of our key markets regularly to forge new partnerships and maintain existing ones."
Attending the Sales Mission were the state tourism offices from Michigan and Illinois, The Henry Ford Museum MI, Rockford IL, Springfield IL, Illinois' Great River Road and Chicago's Essex Inn.
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Editor's Notes
For further information on the Great Lakes USA, please contact Fiona Pettitt at Cellet Travel Services on 08456 020 574 or email fiona@cellet.co.uk
The Great Lakes USA is the largest expanse of freshwater in the world with a unique and diverse landscape. This region which is the size of continental Europe includes the U.S. states of Illinois, Michigan, Minnesota, Indiana, Ohio and Wisconsin.
