London July 2023: Leading online Travel Agent Opodo’s latest poll of 10,000 respondents across international markets* - 2,000 from the UK - reveals traveller motivation for getting out of our comfort zones, what that means when it comes to holidays, and how the benefits are felt. 

• The majority of respondents associate a trip outside of comfort zone with a holiday where they need to learn survival techniques (21%) followed by 20% who see it instead as an improvised trip - without prior organisation.  16% of respondents  perceive solo travelling to be an ‘out of comfort zone activity’ 

• 24% of UK respondents report they have already travelled to a destination out of their comfort zone and of those the younger age groups are the most experienced - 52% of 18-24 year-olds compared to just 19% of those aged 55-64

• 20% of UK travellers report that they have not tried this type of travel yet, but are planning to step outside what they ordinarily feel comfortable with - choosing to travel to a place that does not make them feel secure and in control 

• 30% of the respondents to Opodo’s poll see clear benefits in this type of travel, believing that this involves positive challenges.14% believe this will help them to learn another / different way of living and 14% believe they will learn about themselves during the trip

• Within the UK it is interesting to note that Londoners are most likely to have travelled outside their comfort zones (36%) compared to just 16% of respondents from Yorkshire and the Humber

• Globally Spanish respondents are most keen to explore an out of comfort zone travel (37%) followed by 36% of Portuguese compared to just 29% Americans

For more information contact the Opodo press team at Grifco PR: opodo@grifcopr.com

Notes for Editors:

*Poll:

Conducted by One Poll for eDreams ODIGEO of 10,000 respondents in international markets including  US, France, Spain, Italy, Germany, Portugal and Sweden. 2,000 respondents were from the UK. The Poll was conducted between 14th - 15th March 2023.

*Free images to use via Unsplash, and from artists Roberto Nickson and Hu Chen. 

About Opodo

Opodo is one of the leading online travel agents in Europe and offers customers tailor-made travel deals focusing on individual flight + hotel combinations. Customers benefit from easy and convenient booking processes, excellent value for money and an extensive international list of airlines and hotel partners, car rental companies and access to innovative services such as Opodo Prime, the very first subscription programme ever created in travel. Opodo is part of the eDreams ODIGEO Group, one of the world’s largest online travel companies, serving 20 million customers globally.

Opodo Prime

Opodo Prime is the travel sector’s first and largest subscription programme, available to customers in 10 markets worldwide. Prime customers can access members-only deals, offers and discounts from their very first booking as members, with no limitations on itineraries, travel dates, providers or number of bookings. Deals are available on 9 billion different flight combinations from nearly 700 global airlines; and discounted rates can be found on 2.1 million accommodation options. Opodo Prime costs £59.99 for a year and the subscriber can access discounted prices for up to nine travellers. Savvy travellers have led to a huge boom in Opodo Prime subscriptions, with membership growth of 81% - 1.8 million new subscribers - in the last year alone. Total global membership topped 4.2 million last month. More information at www.Opodo.co.uk/Prime.