03 Dec 2015
Starwood Hotels & Resorts Expands Presence in Indonesia With Milestone Signing of the Hermitage Jakarta

Marriott International | Greater China

JAKARTA, INDONESIA – December, 2015 – Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the introduction of its Tribute Portfolio brand in Indonesia with the signing of The Hermitage, a Tribute Portfolio Hotel, Jakarta. Owned by PT. Menteng Heritage Realty, The Hermitage Jakarta is slated to fly the Tribute Portfolio flag before the end of 2015, bringing the brand's “Stay Independent”vision to the republic's largest city.

 

“The signing of The Hermitage, Jakarta marks Starwood's continued expansion in one of the region's most booming markets,” said Rajit Sukumaran, Senior Vice President, Acquisition & Development, Starwood Hotels & Resorts Asia Pacific. “The Hermitage is an iconic property with rich history and grandeur, and we look forward to working closely with PT. Menteng Heritage Realty to create distinct experiences for our SPG members and guests.”

 

The Hermitage, a Tribute Portfolio Hotel, Jakarta will feature 90 spacious guest rooms and elegant suites, as well as nearly 400 square meters of function space, including a grand ballroom and meeting room.  Guests will enjoy luxurious facilities, including a fitness centre and relaxing rooftop infinity pool that overlook the glittering Jakarta skyline. Additionally, the hotel houses four different restaurant and bar destinations, offering a wide range of international cuisines and locally-inspired dining experiences.  Guests can partake in light fare such as patisseries from the al fresco Courtyard Café, or revel in the panoramic views of La Vue Rooftop while sipping on one of the bar's many signature cocktails.

 

“We are thrilled to partner with Starwood Hotels and Resorts to introduce its Tribute Portfolio brand in Indonesia,” said Christofer Wibisono, President Director, PT. Menteng Heritage Realty. “The partnership allows us to retain our independent spirit whilst tapping into Starwood's global sales and marketing infrastructure, and we are confident that our synergy is poised for long-term success.”

 

Located in the historical and prestigious district of Menteng, Jakarta, The Hermitage occupies a stunning Art Deco building built in 1923 which once housed the Dutch telecommunications office, the “Telefoongebouw.” The hotel is conveniently located just 45 minutes from the Soekarno-Hatta International Airport and about five minutes from the famous Selamat Datang (Indonesian for "Welcome”) Monument, one of the city's historical landmarks.

 

“We are excited to deliver Starwood's 10th brand to Indonesia, Southeast Asia's largest economy offering immense growth potential,” said Dave Marr, Global Brand Leader, Sheraton Hotels & Resorts and Tribute Portfolio. “The Hermitage exemplifies the Tribute Portfolio brand's 'independent' vision, offering travellers a unique blend of old-world charm and contemporary amenities, topped off with signature Indonesian hospitality.”

 

Starwood currently operates 17 hotels in Indonesia under seven of its brands and has nearly 15 additional hotels in the pipeline, including The Hermitage, a Tribute Portfolio Hotel.  Starwood's 10th brand and second collection of independent hotels, Tribute Portfolio debuted in April 2015 with its first hotel, the Royal Palm South Beach Miami, followed by several other hotels including Riviera Palm Springs, a Tribute Portfolio Resort, and Costa Mesa, a Tribute Portfolio Hotel. The brand was recently introduced in Asia Pacific with the opening of The Kiroro, a Tribute Portfolio Hotel, Hokkaido, as well as in the UK with the addition of the Great Northern, a Tribute Portfolio Hotel.  Tracking accelerated growth, Tribute Portfolio will soon open hotels in Ft. Lauderdale, FL.; Asheville, NC; Nashville, TN.; Savannah, GA.; and Charleston, SC.  Firmly anchored in the upper upscale category, Tribute Portfolio allows owners of distinct properties to maintain their independent spirit, while benefiting from Starwood's powerful distribution, loyalty and sales platforms.

 

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About Tribute Portfolio

New from Starwood Hotels & Resorts, Tribute Portfolio is comprised of exceptional independent hotels around the globe, offering guests and owners the ability to “Stay Independent.”  From boutique resorts to urban destination properties, guests can enjoy access to outstanding four star, upper upscale hotels with an indie spirit while benefitting from the award-winning Starwood Preferred Guest (SPG) program. Launched in April 2015 as Starwood's 10th brand and second collection of independent hotels, Starwood plans to grow the Tribute Portfolio brand to 100 hotels by 2020.  For more information on Tribute Portfolio, please visit www.tributeportfolio.com. Follow along to Stay Independent: @TributePortfolio on Instagram, @TributePRTFLO on Twitter, www.tumblr.com/TributePortfolio and www.facebook.com/TributePortfolio

 

 

 

Daryl Pan

SPECIALIST, CORPORATE COMMUNICATIONS

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Punnee Bunma

MANAGER, CORPORATE COMMUNICATIONS

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Alethea Lam

DIRECTOR, CORPORATE COMMUNICATIONS

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