29 Jul 2015
Partnership with Digital Art Platform Seeks to Reinforce the Brand's Commitment to Support the Discovery and Elevation of Emerging Artists
Singapore – 29 July 2015 – Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its leading-edge Aloft brand has kick-started its partnership with Art Loft Asia across Asia Pacific. The partnership is set to bring a unique art showcase by a variety of emerging contemporary Asian artists across Aloft Hotels in Asia Pacific.
“We are thrilled to partner with Art Loft Asia, who shares our vision for supporting emerging artists,” said Vincent Ong, Senior Brand Director, Brand Management, Starwood Hotels & Resorts Asia Pacific. “The Aloft brand's innovative and exclusive initiatives set it apart; and with this partnership, Aloft is set to amplify the platform for emerging artists, whether through art or music.”
Art Loft Asia is a Singapore-based online art platform that provides direct and preferential access to a curated selection of contemporary artworks by emerging Asian artists. To date, close to half of all Aloft Hotels in Asia Pacific feature the new partnership with Art Loft Asia including Aloft Bangkok – Sukhumvit 11 in Bangkok, Thailand (Trinnapat Chaisittisak); Aloft Zhengzhou Shangjie (Leo Liu), Aloft Nanhai Foshan (Leon Lollipop), Aloft Dalian (Lei Bo), Aloft Zhengzhou Zhendong (Zhu Hai), Aloft Guangzhou University Park (Huang Kun Xiong), Aloft Haiyang (Liang Xu) in China; and Aloft Seoul Gangnam in Korea (Han Misuk). These emerging Asian artists featured have been specially hand-picked based on the synergy of the location and design of the respective Aloft hotels.
“Aloft and Art Loft Asia share the common interest of providing a platform for emerging artists,” highlighted Qiuyan Tian, Co-Founder of Art Loft Asia. “With Aloft's passion for art and Art Loft Asia's comprehensive platform that inspires the discovery and appreciation of promising contemporary Asian artists, this partnership is off to a great start.”
Guests and locals alike are invited to visit and enjoy the arts showcase now on exhibition at the participating hotels. In addition, they can take home these art pieces as a keepsake from their travels which are also available for sale online at www.aloftxartloft.com
This latest partnership with Art Loft Asia is the latest example of how the Aloft brand caters to the millennial traveler – who often seeks authentic experiences by allowing guests to connect with the local art scene while on the road.
With close to 20 Aloft Hotels currently operating and more than 20 in the pipeline across Asia Pacific, Starwood's Aloft brand is set to shake up the traditional staid hotel landscape with its forward-thinking initiatives, energetic social atmosphere, and modern style that is different by design. Alongside other cool collaborations from partnering MTV Asia in search of Asia's next big music act for Project Aloft Star, to featuring emerging talent at our buzzing W XYZSM bar through its Live at Aloft Hotels music program, Aloft Hotels is at the forefront of cutting-edge initiatives.
For more information, visit www.aloftxartloft.com
About Aloft Hotels
With 100 hotels open now and coming soon in 15 countries around the world, Starwood's Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the 'always on' next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com.
About Art Loft
ART LOFT ASIA is an online platform (www.artloftasia.com) that features interesting Asian contemporary artists. The company goes beyond the artwork to share the creative process of the artists, which often goes unseen and unheard. Through collaborations in both physical and virtual spaces, ART LOFT ASIA breaks conventional barriers and encourages everyone to discover, learn and collect art.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, element® and the recently introduced Tribute Portfolio™. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood recently announced plans to spin off its Starwood Vacation Ownership, Inc. business, a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands, into a standalone public company by the end of 2015. For more information, please visit www.starwoodhotels.com.
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