Starwood Hotels Japan Company today proudly announces an agreement with Deasung Industrial Engineering & Construction Co., Ltd. to open a new-build Sheraton hotel in Seoul, Korea.

Scheduled to launch in Fall 2011, Sheraton Seoul D-Cube City will occupy a gleaming, 41-storey building at the D-Cube City area in Shindorim, Seoul. The Hotel will be located from floors 27 to 41 of the main tower, featuring 269 well appointed rooms and suites. There are also about 605 square meters of meeting space, a lobby lounge, two restaurants, a fitness gym, a swimming pool and 800 square meters of spa facilities.

D-Cube City is the new lifestyle hub for shopping, conventions, musical or entertainment, offices and residences, and will be opening in early summer 2011. It is a prime space interconnected with a major subway station in the Shindorim district, south of Han River in the southeastern part of Seoul, the capital city of Korea. Shindorim is known as one of sub-centers of Seoul and it is 25 minutes drive from the city and 60 minutes drive from Incheon International Airport.

The main complex of D-Cube City will hold the new Sheraton hotel, which is a 41-storey tower comprising of office space, commercial mall, theatres, convention space of 46,000 square meters, car parking facilities as well as the capacity to accommodate 1,300 people. Via the ground entrance on the first floor, there are separate shuttle elevators, loading docks and parking spaces for both the hotel and offices. The hotel main lobby is located on the 41st floor.

We are delighted to welcome Sheraton Seoul D Cube City Hotel which will be our 3rd Sheraton hotel in South Korea." said Lothar Pehl, Regional Vice President of Starwood Hotels & Resorts, Japan, Korea and Guam. This hotel and the mixed customer centric facilities that surround it, promise guests a whole lot of exciting and interesting facilities to enjoy. Starwood is the most innovative operator of lifestyle hospitality brands in the world and Sheraton is Starwoods largest and most global brand with more than 400 hotels in 70 countries worldwide.

Key features of Sheraton Seoul D Cube City Hotel include 269 elegantly appointed guest rooms and suites, an executive floor boasting the latest in technology, extensive meeting and celebration facilities, the brand's signature: The Link@Sheraton℠ experienced with Microsoft®, a unique 3 meal Restaurant FEAST and a state-of-the-art recreational and SPA facility, all designed to provide the signature warmth and services reflective of the global Sheraton brand.

Starwood currently operates 5 hotels in Korea and 4 of them are in Seoul, which are The Westin Chosun Seoul, W Seoul-Walkerhill, Sheraton Grande Walkerhill, Sheraton Incheon Hotel, and The Westin Chosun Busan. Sheraton Hotels & Resorts will also be increasing its worldwide footprint, adding about 50 new hotels and over 20,000 rooms from 2010 to 2012 in 15 countries all over the world. As the largest international upper-upscale hotel brand in China, Sheraton will nearly double its footprint in the country with the addition of 28 stunning new properties, including the Sheraton Shanghai Hong Kou Hotel, Sheraton Qingdao, and Sheraton Huadu Resort.

Korea is known as the country where numerous attractiveness coexists such as history, culture, entertainment and trend. They had counted the number of overseas visitors for 7 Million in November 2009 as the first ever record in the past; 39.4% are Japanese as the number one, and Chinese (17.3%) and Americans (7.9%) follows. From this year to 2012, the Republic of Korea will celebrate Visit Korea Year campaign through out the country. In addition, G20 Summit will be hold and the city of Seoul is scheduling World Design Capital Seoul 2010 as the main event for the city in the year. The city of Seoul announced that targeting to welcome 10 million visitors from all over the world in the year of 2010.

About Sheraton Hotels & Resorts Helping guests make connections at more than 400 hotels in 75 countries around the world, Sheraton Hotels & Resorts is in the final stages of a $6 billion worldwide, multi-year revitalization program. This effort includes a $4 billion investment in North America, with over $2 billion in new hotels, $1.5 billion in renovations and $400 million in signature brand initiatives around the Sheraton brand.

Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,000 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)