A social media campaign designed to increase likes and followings on social media channels managed by the South Pacific Tourism Organisation (SPTO) is gaining momentum at the 50th ITB (Internationale Tourismus-Börse Berlin) currently underway in Berlin Germany.

SPTO launched a 'Post & Win' campaign to lure European visitors attending ITB to like anyone of the SPTO managed social media channels (Facebook, Twitter and Instagram) by posting a selfie at the South Pacific Booth at the event.

European visitors accounted for 10.2% of all tourist arrivals into the Pacific region in 2015 and is expected to grow by 7% in 2016.

SPTO Chief Executive Ilisoni Vuidreketi said social media is a global communications tool that is easily accessible by almost everyone with a smart phone or tablet and the campaign was designed to appeal to this tech savvy generation.

“We are cognizant that information at ones finger tips in what appeals to today's generation and we designed this campaign to try to appeal to what many social media users do regularly and that is 'take selfies'.”

“We have Pure Fiji gift packs as giveaways and we are pleased to note that this campaign is working and we have people at ITB posting selfies on our page and sharing this with their friends.”

“We have already awarded two prizes to a university student from Germany and a travel agent from Austria who posted her picture with a caption in Pidgin English. We look forward to giving out more prizes this weekend.”

The SPTO will run this completion till the 13th of March at the South Pacific Booth located at Hall 5.2a/104.