They only take place every four years and so it's quite right that the upcoming Summer Olympic Games are celebrated as the hottest sporting event on the calendar this year. If you are lucky enough to have a ticket to one of the competitions at the 2016 Rio Olympic Games in your possession, make sure you don't miss a moment of the action with a pair of SWAROVSKI OPTIK binoculars.

Whether spectators will be positioned high up in the stands above the swimming pool or far across the lawn viewing the golfing competitions, using SWAROVSKI OPTIK lenses is a steadfast way to ensure eyes are perfectly equipped for a crystal clear image of the history-making moments taking place.

Absorb Rio's Inherent Vibrancy With The EL 32, from £1,640
When jetting off to somewhere as uninhibited and energetic as Rio, no traveller should be restricted by poor vision. Whether you have a whole day planned at the Olympic stadium or will be out and about in the city, the EL 32 binoculars boast such brilliant luminosity that you will seldom feel the need to leave them in your hotel room. During a long day observing the shooting and archery competitions, these lenses fit comfortably in the hand thanks to their wrap-around grip and their generous 141-metre FOV ensures that you won't miss a single shot. What is more, walking between events will be as stress-free as possible since you won't even notice these exceptionally light lenses in your backpack.

Secure Photos To Treasure Forever With The PA-i6S Adapter for iPhone®* 6s, from £158 (with adapter ring)
There's a chance that you will never again get the chance to witness the Olympic Games, let alone in one of the most exotic and memorable cities on the planet. So while at the Games this summer, be sure to take along the PA-i6S Adapter for iPhone* 6s in your suitcase. This accessory connects to almost all SWAROVSKI OPTIK lenses and, once attached, allows users to capture the graceful beauty of the rhythmic gymnastics displays and the incredible power and strength of the athletes on the race track, saving images directly to their iPhone* photo album.

Keep A Cool Head In The Heat And Action With The CL Pocket 8x25, £560
While in Rio this summer, it's unlikely that a day at the Olympic stadium won't be planned with fine precision. So for those who like to keep on schedule and easily rush from one event to the other, the CL Pocket 8x25 lenses are a brilliant companion. These binoculars are so compact and lightweight that they can be easily stowed in a backpack and used freely throughout the course of the day. The reliable grip surface of these lenses also ensures that sports fans will be able to quickly set their sights on Usain Bolt before he flies off the starting blocks and keep a close eye on the sprinter as he approaches the finish line, despite all the excitement.  

The world belongs to those who can see beauty.
Experience the moment!
SEE THE UNSEEN.

www.swarovskioptik.com

Photo captions (from left to right):
Image 1: EL 8x32 W B
Image 2: PA-i6s adapter for iPhone®* 6s
Image 3: CL Pocket 8x25 B

SWAROVSKI OPTIK
SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes and optronic instruments are products of choice for demanding users. The company's success is based on its innovative strength, the quality and intrinsic value of its products and their functional and aesthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environmentally-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2015 was 132 million euro (2014: 119 million euro) and the export ratio is 91%. The company has around 800 employees.

Media Enquiries, Images and SWAROVSKI OPTIK Product Loan
McCluskey International
Fiona Anderson / Libby Hughes
T: 020 8747 2170
E: Fiona@mccluskey.co.uk or Libby@mccluskey.co.uk  

* iPhone is a trademark of Apple Inc.