An open-air stage will showcase an impressive line-up of performances hosted by TV and radio presenter George Lamb. Opening the festival is an exclusive show piece from legendary West End show Motown the Musical followed by another exclusive performance from Robert Louis Stevensons adaptation of the swash-buckling novel Treasure Island. A comedy set from Nathan Caton that mixes stand-up with re-enacted scenes from personal family life. Impressive illusions from London's youngest magician Ben Hart who returns to the West End this summer with hit magic show Impossible and live sets from upcoming musicians including Sample Answer loved by BBC Radio 1s Annie Mac and Old Dirty Brasstards consisting of a 10-piece brass ensemble. Closing the stage will be an acoustic set from King Charles.

More acts to be announced on SevenDials.co.uk throughout August.

Streets will be traffic-free and lined with activities including giant Seven Dials letters for stencilling, festival flower headbands, live art, airstream photobooth, crazy golf, pop-up tea garden and a free glass of prosecco when you register for the Seven Dials newsletter. All to be enjoyed on the pop-up lawn around the dial complete with deck chairs and green grass.

In between performances, visitors can shop independent boutiques and flagship stores offering exclusive instore discounts and promotions including 20% discount at French beauty boutique Caudalie, eyewear experts Bailey Nelson and British saddle experts B1866 in addition to free personalisation. Exclusive 15% discount at the Miller Harris Seven Dials store, bareMinerals and Benefit. Free customisation at Superga, Tatty Devine prizes on purchases over £60 in addition to a Beyonce booty camp at Pineapple Dance Studios and Another Space spin performance from fitness experts at Seven Dials newest gym.

Refuel at one of the many top restaurants in Seven Dials with al-fresco dining spots at Portuguese specialists Canela, pizza and cocktail enthusiasts Escapologist, award winning macarons at Pierre Herme's indulgent garden, Italian delights at Wildwood Kitchen, all day dining menu at Balans Soho Society, cold brew coffee at award winning café Timberyard and sourdough pizza specialists Rossopomodoro where you can also book onto pizza and pasta making workshops.

All you need for a perfect summers day out in London with family and friends. Visit SevenDials.co.uk for more information and follow @7DialsLondon for live updates.

For more information, please contact Sister London: Sophia Amos | Sophia.Amos@sisterlondon.com | 0207 287 9601 Gayle Hockin | Gayle.Hockin@sisterlondon.com | 0207 287 9601