Premium tour operator Sovereign has made it easier for families to find their ideal holiday by launching a new 'family holiday search' facility on its website. Combined with the introduction of a series of unique money saving initiatives, which promise to save customers hundreds of pounds on their 2006 holidays, the new developments place Sovereign at the top of the premium tour operator market in offering easy access to affordable family holidays.

The only tour operator of its kind to offer such a facility on its fully transactional website, Sovereign�s new 'family holiday search' facility allows families to pick the most important hotel or resort features and compare results across a range of properties. Easy to find from the main www.sovereign.com site, the facility allows parents to decide whether a late check out is more important than early meals, or which age of kids� club is most relevant.

Containing extra detail that goes beyond conventional brochure descriptions, the site includes a guide to room sizes and layouts and full detail on dining options at each resort. Designed to help parents make the perfect choice for their family holiday, the new facility is unique, easy to use and features fully up to the minute availability and prices on all Sovereign holidays.

Customers can consult a comparison chart of their selected hotels and a Holiday Experience Guide provides a step-by-step guide to every aspect of the holiday from the initial booking to the final check out, as well as providing optional upgrades to make the holiday experience run even more smoothly.

In addition, customers can save �100 on every holiday, by booking online. This offer is in addition to other money saving initiatives being offered by the operator. Sovereign is the only premium tour operator to offer guaranteed free child places throughout the year, and an early booking reward of 5% off the standard adult price, on holidays booked before 31 December 2005. There are no restrictions on travel dates for the free child places and early booking reward, and by combining the three offers, families can save up to �724.50* on holidays.

Sovereign has also added to its exclusive hotels programme with another boutique property in Turkey. Sovereign is the only UK tour operator to feature the Hotel Sah in Bitez, which is a family-run hotel right on the beach that features 12 contemporary rooms, a relaxing pool area, smart bar and leisurely sun terrace, ideal for those wishing to truly relax in chic surroundings. Seven nights costs from �438.25 per person**.

Further to this, Sovereign has expanded its programme to include hotels in long haul destinations including the Caribbean and Egypt.

Lead in price: Seven nights at the Viva Mallorca in Majorca costs from �1,260 based on a family of four staying in a one bedroom apartment on self catering basis for departures 1-13 May. This price includes a total saving of �450, including a 5% early booking reward, free child place and the online discount. Prices include flights, private transfers, children�s activity pack and on First Choice Airways Flights***, dedicated check-in at Gatwick and Manchester airports, extra luggage allowance, in flight meals and drinks and pre booked seating. For summer 2006, children can also choose a specially prepared children�s meal at no additional cost.

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Notes to editors: *This is based on a family of three staying 14 nights in a twin room with sea view on bed & breakfast basis at the Grande Real Santa Eulalia in the Algarve. 14 nights costs from �3662.50 for departures 21 July � 4 August 2006. This price shows a reduction of �724.50 and is available when booking through the Family Selection brochure online before 31 December 2005. Price includes a free child place, early booking reward and �100 reduction for booking online.

** This is based on seven nights at the Hotel Sah, Bitez, Turkey, based on two sharing on bed and breakfast basis. This price is valid on departures 19 � 31 October 2006 and includes the 5% early booking reward.

*** Customers on long haul flights can take advantage of the First Choice Airways Star Class, offering 33� of legroom and 7� widescreen personal seat back television monitor. All holidays and flights are subject to availability and booking conditions. Prices are per person, inclusive of taxes and correct at the date of issue. They are subject to change and do not include insurance. Press information: Kath Freer, Virginia Webb, Helen Wright - bgb communications, T: 020 7233 2300 / e: kfreer@bgb.co.uk