Contact:    Werner Escher

                (714) 435-2013

South Coast Plaza announced today that it has launched a dedicated brand page on Sina Weibo, the dominant Chinese social media site.

The South Coast Plaza Weibo page allows the brand to continually engage existing fans, as well as introduce the world-renowned shopping destination to new ones. While the incredible shopping and dining at South Coast Plaza will be front and center, posts will also include unique interviews, insider tips, destination information, and VIP event coverage.

“South Coast Plaza is more than a shopping center. It's a dream destination for many visitors, especially Chinese travelers, who will take home an incredible experience informed by our extraordinary array of brands, unique events, welcoming sales associates and incredible restaurants. Weibo permits us to build anticipation for South Coast Plaza before visiting California and also lets us keep in touch with the visitors who have already shared their time with us,” says Werner Escher, Executive Director of Domestic and International Markets.

About South Coast Plaza

South Coast Plaza is the crown jewel of luxury shopping on the West Coast, and is recognized internationally for its unparalleled collection of over 250 boutiques, award-winning restaurants, spas and the adjacent world-renowned Segerstrom Center for the Arts.  Its stellar cast of diverse retailers — from Oscar de la Renta, Balenciaga, Hermès, Omega, and Harry Winston to Tory Burch, Barneys CO-OP, J. Crew, H&M and more — makes it Southern California's premier shopping experience.  Amenities include valet parking, currency exchange, foreign language assistance, personal stylist services and its acclaimed ACCESS Hospitality Suite which includes a dedicated Concierge, refreshments, WiFi and computer access, package check and more. South Coast Plaza is located in Orange County, California, in the city of Costa Mesa. For more information, visit www.southcoastplaza.com or call (800) 782-8888.

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