Columbia, South Carolina  -- From sweet tea to moonshine, the “liquid assets” of South Carolina will be the centerpiece of a new tourism marketing campaign for 2016. The “Satisfy Your Thirst” initiative launched by the state's tourism office in February, promotes the distinctive beverages produced and sold in South Carolina, and encourages visitors to discover more.

“We're giving consumers a refreshing new look at the Palmetto State to help them consider us for their future vacations,” said Duane Parrish, Director of the South Carolina Department of Parks, Recreation & Tourism (SCPRT,) which administers the state tourism program. “We invite them to sip and see South Carolina and discover the stories behind these places.”

The campaign is modeled after the successful South Carolina Barbecue Trail that attracted national attention to South Carolina in 2013.  It includes a tour map and mobile application, and is supported by aggressive public relations, social media and captivating content on the state's official travel website DiscoverSouthCarolina.com, including video.

More than 90 establishments are listed on the tour map. They include

• bottlers like the Blenheim Plant in Hamer,
• dairies like Hickory Hill Milk in Edgefield,
• breweries like the Hub City Tap House in Spartanburg,
• distilleries like Daufuskie Island Rum Company, and
• wineries and vineyards like La Belle Amie in Little River.

Also on the list is the Charleston Tea Plantation on Wadmalaw Island. All properties offer tours of their production facilities and product sampling.

SCPRT will be taking the campaign on the road this year as well, participating in Atlanta's Food and Wine Festival in June and Greenville's Euphoria food and wine festival in September.  The agency recently participated in Charleston Wine+Food Festival.