South Bank London, the official tourism consortium for the area, invites journalists to experience the magic of winter in South Bank, at their media event on Wednesday 2 December.

Guests will take a ride aboard the 4D Bus at Shrek's Adventure! London, then end the evening with the Winter Cocktail Experience on the Coca-Cola London Eye.

During the event, attendees will have a chance to meet all of South Bank London's attractions, from the award-winning Mondrian London to cultural institutions such as National Theatre and Southbank Centre.

The programme for the evening is below:

Meet at London Eye Ticket Office
Shrek's Adventure! London Private Tour
London Eye Winter Cocktail Experience

As places are strictly limited, kindly RSVP by emailing Caroline Conway at caroline.conway@southbanklondon.com or calling 0207 202 6918 by Wednesday 25 November 2015.

For further information on winter events in South Bank, and our Heart of Winter campaign, visit the winter microsite at southbanklondon.com/winter

For further press information, press tickets and high res images, please contact Caroline Conway, caroline.conway@southbanklondon.com, 020 7202 6918

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About South Bank Marketing Group

South Bank London is the consumer-facing brand of South Bank Marketing Group, an association of key attractions, cultural venues, restaurants and hotels in the area committed to promoting South Bank as one of London's top destinations, including: BFI IMAX, BFI Southbank, City Cruises, Coin Street Community Builders, Coca-Cola London Eye, Florence Nightingale Museum, House of Vans, IWM London, London Duck Tours, The London Dungeon, London Marriott Hotel County Hall, Mondrian London at Sea Containers, National Theatre, OXO Tower Restaurant, Bar & Brasserie, Park Plaza County Hall, Park Plaza Riverbank, Plaza on the River, Park Plaza Westminster Bridge , SEA LIFE London Aquarium, Shrek's Adventure! London, Skylon, Southbank Centre, MBNA Thames Clippers, The Old Vic.

Our role is to:
• Provide destination leadership 
• Maintain and grow South Bank's profile as one of the capital's top destinations
• Increase visitor dwell time and spend throughout the year
• Build strategic alliances which enhance the area's profile and its influence
• Influence local public realm schemes which impact on the visitor South Bank Marketing Group is run by South Bank Employers' Group, a not-for-profit organisation in the South Bank, Waterloo and Blackfriars area committed to achieving the best possible experience of South Bank for visitors, employees and residents.

sbeg.co.uk