South Australia, a destination known for unparalleled wildlife, outback, and food and wine experiences welcomes the Australian Tourism Exchange (ATE) to Adelaide in 2018. The event will attract more than 1,500 Australian seller delegates from approximately 550 companies, 700 key buyer delegates from over 30 countries, and over 80 international and Australian media to meet and develop future tourism business for the country. In collaboration with the Tourism Australia and South Australian Tourism Commission, the global event will be held from April 15-19, 2018 at the newly renovated Adelaide Convention Centre in South Australia's capital. ATE will spotlight the very best of South Australia's diverse food, wine, and tourism offerings, ultimately attracting millions of additional visitors to the state. The event gathers Australian tourism businesses, in addition to global tourism wholesalers and retailers for networking events and over 50,000 scheduled business appointments.

The conference also provides the possibility for international travel buyers and prominent journalists to experience Australia's tourism offerings first-hand through pre and post event familiarization trips. Specifically, opportunities to explore the state of South Australia will be available, including visiting the renowned wine regions of Barossa Valley, Clare Valley, McLaren Vale and Coonawarra; Kangaroo Island, which is known for wildlife, adventure and pristine beaches; Flinders Ranges for ancient landscape and Australian Outback adventure; and the event's host city and state capital of Adelaide; among others. ATE highlights the exceptional destinations and experiences offered by the country's vast tourism operators to encourage future bookings and travel to Australia. The event will help boost South Australia's $1.1 billion international tourism business through the relationships and business facilitated at ATE.

Visit trade.southaustralia.com to learn more about South Australian Tourism Commission's resources, trade partners, itinerary planning, new product ideas and general information on South Australia to share with clients. Agents can also complete the SA module of the Aussie Specialist program to become a certified “SA Expert” and learn skills to best sell Australian holidays.

For more information, contact:
MAÏTÉ CONWAY ROSS OR RACHEL DUBIN, WAGSTAFF WORLDWIDE
maite@wagstaffworldwide.com | rdubin@wagstaffworldwide.com
+1.323.871.1151

More information on South Australia: South Australia is home to Kangaroo Island, the famed Barossa wine region and the charming capital, Adelaide. The fourth largest of Australia's six states, South Australia is located in the southern half of the country. Described as the “perfect host city,” Adelaide has been named one of the “Top 10 Regions” to visit in 2017 by Lonely Planet and has recently been added to the list of the worlds' Great Wine Capitals. Surrounded by parklands and home to just over 1 million people, the central business district is one square mile - perfect for exploring the popular museums, historic buildings, wide streets and renowned cafes and restaurants. South Australia is also a haven for wine lovers. Over 60% of all exported Australian wines come from the state's top wine regions including the Barossa, Clare Valley, McLaren Vale and Coonawarra.
Outdoor adventure activities such as hiking, 4WD tours and mountain biking are abundant in this nature-filled state. South Australia arguably has the most accessible native wildlife in the country. Thrill seekers can swim with sharks on the Eyre Peninsula or others after something a little less daring can catch a glimpse of a sea-lion colony on Kangaroo Island. Known as the “Gateway to the Outback,” South Australia is also home to Coober Pedy, the world's opal mining capital. Visit the official website adelaide.com for complete destination information.