Suffolk's finest and most popular coastal holiday town has just got a new brand: So Southwold.

In a place where iconic beach huts can go on the market for £100k, So Southwold offers the UK holiday makers, "a handpicked selection of the finest holiday properties in Southwold", thankfully, for much less than the price of a beach hut.

The new brand showcases the town's best Georgian townhouses, picture postcard cottages, scenic apartments and beachside retreats, available for short breaks and weekly holiday lets.

The exclusive range also includes a small selection of beautiful holiday homes in the neighbouring town of Reydon, 'just over the bridge' from Southwold and in the future will include the best properties from the idyllic village of Walberswick.

Properties have been selected to provide superior holiday accommodation for couples, families and large groups. They include pet friendly properties, those with woodburners and open fires, romantic retreats, private parking and sea views.

"The properties we've invited to become part of the So Southwold brand enables us to offer the most comprehensive luxury accommodation in the town and just beyond," says George Bradley, So Southwold's General Manager.

" Southwold has long been one of the go to places in Suffolk and the UK for the best beaches, shopping, eateries and superb holiday experiences. So Southwold captures all that is great in the town and is a one-stop-shop for those wanting the ultimate in Southwold holiday accommodation," he continues. 

The website, sosouthwold.co.uk, also includes a regularly updated, year-round events calendar. (See notes below for key Southwold events).

For more information or to make a booking, visit sosouthwold.co.ukor telephone 01502 725409. 

Luxury Accommodation in Southwold

Below are a few cherry picked examples of property types and locations throughout the town.

South Green

South Green House, sleeps 12, 6 bed, 3 bath, 1 pet allowed GOLD STAR

Price from £3,295 per week.

It's very rare that such a large property becomes available in Southwold but South Green House ticks all the boxes for the discerning large group. Recently renovated, this impressive Georgian property is located in the most prestigious area of Southwold, close to the beach and boasting glorious views of the sea and South Green. Designed in a contemporary style, the property comes with a spacious, kitchen-diner, a large lounge and snug and a vast dining room with French doors leading to a glorious decked area and garden. The belvedere is perfect for gazing out onto the breath-taking views. The large outside areas are secure and very well-maintained. Comfortable and stylish furniture, Hypnos beds, large screen televisions and finished with original art.

Best for Pier

The Lollypop House, sleeps 8 in 4 beds, 4 bath, 1 pet allowed GOLD STAR

Price from £1,345 per week

Located on Pier Avenue, Southwold's iconic Southwold Pier is mere steps away from this luxurious yet family-friendly property. For bedrooms and four bathrooms, a separate 'snug' and sitting room, a lavish kitchen and dining area mean there's plenty of space for everyone, day and night. The enclosed garden is south facing with furniture and there's parking for four cars - a premium in the town.

Best for High Street

72A High Street, sleeps 2 in 1 bed, 1 bath 4 STAR

Price from £390 per week.

As the name suggests, this new apartment is the perfect romantic bolthole for couples wanting to be in the heart of the action. Overlooking the chic high street, peppered with boutiques, bookshops, galleries, cafes, delicatessens and restaurants, there's also a glass fronted balcony overlooking the gardens at the rear with views over St Edmunds Church.

Best for the Beach

The Perch, sleeps 4 in 2 bedrooms, 2 bathrooms GOLD STAR

Price from £680 per week

We LOVE LOVE LOVE this Gold Award property. Situated in a superb position in Southwold, The Perch, designed by the owners, an architect and his wife, was built in 2012 to an exceptional standard, with a clean line of sight from front to back. With dunes to the front and views across the Marshes to the River Blyth and Walberswick, there's also a first floor balcony affording panoramic sea views. The interior is modern and quirky, with original artwork, and with a first floor bedroom with en-suite and a ground floor bedroom and bathroom it offers flexible and versatile

Best of all worlds

Church Green Cottage, sleeps 4 in 2 bedrooms, 2 bathrooms 4 STAR

Price from £445 per week.

Centrally located, this 4 star property affords views over two of the town's best loved landmarks. One bedroom looks over the Lighthouse, the other, the Church. Light filled, modern and with a woodburning stove for cosy autumn breaks, you'll find a sea-side theme throughout.

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About Southwold

Best known as one of the UK's premier coastal resorts and boasting a Blue Flag status beach, iconic Pier, independent shops and boutiques and what writer and broadcaster Emma Freud describes as her favourite cinema, the Electric Picture Palace, Southwold has long been the go-to place for seaside charm.

Key Southwold Events

May: Southwold Charter Fair

June: Flavours of Suffolk Food and Drink Festival, Henham Park

July: Latitude Festival, Henham Park, Southwold Arts Festival

August: Southwold Summer Theatre, Southwold Concerts,  Southwold Model Yacht regatta,

September: HIgh Tide Festival

November: Ways with Words, Southwold Literary Festival

December: Southwold Pantomime, Southwold Christmas Lights

Southwold Attractions

Under the Pier Show, Southwold Pier The weird and wonderful world of Tim Hunkin's machines where you can 'whack a banker' and more...The pier also has boutiques, shops, cafes and restaurants.

Electric Picture Palace Step back in time to how cinema used to be. Be greeted by a commisionnaire, usherettes and entertained by a tiny wurlitzer, rising from the stage and playing the national anthem at the end of each performance.

Adnams has its home here. Take a distillery or brewery tour, have a tipple in many of the Adnams owned pubs.

Visit the Lighthouse, featured in the BBC children's series, 'Grandpa in my Pocket' featuring James Bolam.

Pleasurewood Hills is a theme park in between Lowestoft and Great Yarmouth, set in 50 acres of enclosed parkland. Keep the kids entertained whatever the weather.