07 May 2015
Snow Comes from Italy and Space According to Aussie Kids

EVT

In an impossibly cute video launched today on YouTube, snow is spelt snno and sone and comes all the way from Italy, space and Santa according to Australian kids!

After discovering almost five million Australians1 have never seen snow, Thredbo found a group of kids who fit this group to see just how much (or little) they know about the wonderful, mysterious thing that is snow. 

Gauging their insights and understanding around something they've always wanted to experience but haven't had the chance, the group of Aussie kids had some hilarious suggestions and priceless explanations, with one even believing snow “tastes like lemon.”

The video's inquisitive and adorable subjects even had a go at figuring out how to use snow equipment – skis became slippery slides, boots became building blocks and goggles were worn as a fashion accessory. Jolly old St Nicholas was also a highlight amongst kids, because “he's full of snow” of course! 

Showing just how intriguing snow and young inquisition can be, the video captures the pure innocence of kids in a hilarious way and highlights just how much a magical trip to the snow will change their lives (and then they'll “pack it [snow] up to take home and sleep with!”).

Proving that dreams do come true, Thredbo is taking each of the kids featured in the video and their families to experience their first snow holiday this winter. And for an extra treat, they will each be receiving lessons and tips from Thredbo Snow Ambassador and Winter Olympic Gold Medallist, Torah Bright.

“I can't wait to watch these kids see snow for the first time. Whether it's having a snowball fight, building a snowman in the snow play area or taking their first crack at snowboarding or skiing, this experience will be once in a lifetime for them. Snow is magical and I know the kids will love it,” said Torah.

This winter at Thredbo, it's all about getting everyday Australians and their families and friends to come down and enjoy the magic of snow – especially if it's their first time. A resort awarded2 for its family-friendly features, events and programs, Thredbo makes planning a snow holiday easy with packages and experiences tailored specifically to first-timers and families. Key highlights include:

  • A free snow play area where kids and families can build snowmen, go tobogganing, tubing or have a snowball fight – no ski pass required;
  • Discounted kids pricing that applies to everyone under 18;
  • Kids Ski Free3 periods during the season;
  • Kids Ski and Stay Free3 accommodation packages;
  • A dedicated beginners area which has been extended for the 2015 winter season; and
  • The Torah Bright Beginner's Pack which includes lift passes, lessons and equipment rental.

To accompany the video, Thredbo has also today launched a major competition allowing Australians to nominate families who have yet to experience a snow holiday.  To nominate someone now, visit Thredbo's Become A Snow Angel page.

View the video via Thredbo's YouTube channel.  For more information on Thredbo, visit www.thredbo.com.au or call 1300 020 589. Follow Thredbo on Facebook, Instagram and Twitter.

For further information please contact Magnum PR:

Michael Collins / Sarah Cocks

(02) 9211 4322 / michael@magnumpr.com.au / sarah@magnumpr.com.au

Notes to Editors – Additional family activities at Thredbo this winter

  • Family Ski / Snowboard Lessons and Family Packages

There are a host of options for kids learning or improving their skiing and boarding. You can choose from a private lesson, three hour group session or book the kids into the all day program.

  • Thredboland – the ultimate kid's snow experience

Thredboland is for children aged 3-6 years and is specially designed to not only teach the kids how to ski but it stimulates the child's imagination, encourages learning and creates intrigue. A highlight of the program; apart from the fabulous teachers and fun on the snow, is that there are special fun events during the week. There's a kids only flare run, where they ride down Friday Flat with LED flares waving to an excited group of families below and a race day. It's also great to know that while you are enjoying a day cruising the slopes, the kids are having a ball with the friendly gang at Thredboland.

  • Thredbo Freeriders – Teenage fun in the snow

Thredbo Freeriders is the program for 7-14 year olds of all abilities who can choose to either ski or snowboard. Thredbo's favourite instructors will group children according to their age and ability and teach all the fresh moves and tweak their skills to have them quickly cruising with confidence and ensure the safety aspects of snow sports are covered. With the increasing popularity of terrain parks this program incorporates a parks program for kids of an intermediate and above ability to hone their skills.

About Thredbo

Thredbo is Australia's Premier Snow Resort. Located at the heart of the NSW Snowy Mountains, Thredbo provides guest with the ultimate snow experience. With a majestic snow covered mountain Thredbo has everyone covered with a dedicated beginner's area for those experiencing their first snow holiday to Australia's longest runs that provide intermediate and advanced skiers with almost double the vertical drop of any other Australian Resort. Plus with a charming village with over 40 cafes, bars, restaurants and plenty of accommodation right at the base of the mountain for ultimate convenience, it's no surprise that  Thredbo is a favourite for first time snow goers and experienced skiers & snowboarders.

References

1Newspoll research conducted by Thredbo

2 Best Ski Resort' in the 2014 Australian Traveller People's Choice Awards; Best Australian and New Zealand Family Ski Resort' in the Out & About With Kids 2014; Best of Family Travel Awards 'Best Kids Ski School' in the inaugural Snowflake Awards from Ski & Snowboard with Kids; 'Best Australian Ski Resort' in the prestigious Luxury Travel Magazine 2014 Gold List Awards

3Terms and Conditions apply visit thredbo.com.au for full T&Cs