The campaign marks the launch of the city's digital 'Beverly Howls' guide, which outlines where to find the destination's best night's sleep in the plushest of doggie beds, the top outdoor places for walkies and playtime, plus premium pampering and snack options.

BEVERLY HILLS, CALIF. August 26th, 2022 – For one day only, several iconic 5-star hotels in Beverly Hills, the world's 5.71 square mile home of luxury, have changed their names in a tail-wagging ode to man's best friend for International Dog Day.

For today only, the world-renowned Beverly Hilton has become the 'The Beverly Howlton' and The Beverly Wilshire has renamed to 'The Beverly Wagshire'. Waldorf Astoria will welcome VIPs – Very Important Paws – as 'Wagdorf Astoria', while L'Ermitage becomes Fur'mitage and The Peninsula, 'The Pawninsula'. Finally, AKA Beverly Hills will be known as 'American Kennel Association Beverly Hills' for the day.

“Here in Beverly Hills, there's something for even the most discerning of pups to enjoy, from luxury stays at our 'pawsome' hotels, to gourmet sweet treats and spa treatments, the finest of Fido fashion and beautiful green areas for play” said Julie Wagner, CEO of Beverly Hills Conference & Visitors Bureau. “We know how much our residents and visitors alike cherish their pets, and so we're proud to be one of California's most dog-friendly havens with a wealth of next level pooch pampering experiences for our guests' furry friends.”

Alongside the name changes, today also marks the launch of the city's digital 'Beverly Howls' guide, which can be found at www.lovebeverlyhills.com/articles/view/pooch-pampering. The new brochure outlines where to find the destination's best night's sleep in the plushest of doggie beds, the top outdoor places for walkies and playtime, plus premium pampering and snack options.

As one of America's destinations with the most 5-star hotels per square mile, the city-wide renaming initiative aims to promote the destination's accessibility for those who just can't bear to leave their pooch at home, even if they live across the pond.

ENDS

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LoveBeverlyHills@stripecommunications.com or call Harriet Scott on +44 7817 295 588

About Beverly Hills 

Beverly Hills, a premier travel destination, is a charming, walkable and pet-friendly city with a village-like atmosphere that attracts people from around the globe. Visitors will find five-star hotel accommodations, world-class indoor/outdoor dining, acclaimed spas and unrivalled shopping, including the world-renowned Rodeo Drive, all within 5.71 square miles. The city's lush parks, outdoor plazas and wide, palm tree-lined streets frame a multitude of art, architecture and grand mansions. Learn more at LoveBeverlyHills.com or on Facebook, Twitter, Instagram and Pinterest.