25 Sep 2017
Small World Marketing is thrilled to announce a new partnership with The Latitude Hotels Group. The brainchild of established African hotel owners (the acclaimed Kaya Mawa) the Latitude Hotels group was born out of necessity – the owners could find so few quality, 'cool', urban African city hotels to recommend to their transferring guests, business associates or indeed to stay in themselves. Whilst wondrous safari & beach destinations abound in Africa many is the traveller who has bemoaned a city stay beyond Cape Town until the birth of Latitude.
Five years on and Latitude is now established as a unique African lifestyle brand offering chic city hotels as slick as the most sought after in Europe - think Soho House with groovy African overtones and you will come somewhere close to what makes Latitude so desirable and so unique to Africa.
Anita Powell, owner of Small World Marketing commented: “We are thrilled to be appointed as the PR agency for The Latitude Hotels Group. They bring a really exciting, different offering to the African travel industry with a multitude of story angles. We cannot wait to start spreading the word.”
Nicholas Best, Group Commercial Director, Latitude Hotels Group added: “I am very pleased that with their strong connections and professional go-to attitude we have found the right partner to help us with our goal of becoming the leading owner & operator of boutique hotels across Sub Saharan Central and East Africa.”
Latitude sees its relationship with each local economy as a symbiotic one with corporate responsibility and sustainability at the heart of the brand; the majority of employees are local, as are architects, engineers & quantity surveyors, whilst each hotel provides a showcase for local artists & producers keen to promote what the best of Africa can really look like.
Each property exudes an individual spirit that is at once natural, engaging, creative & playful – a city destination that hums with vibrancy and potential. Be it in the restaurants & bars, or in the workspaces and meeting rooms, Latitude aims to provide interactive destinations where guests feel inspired and can enjoy the opportunity to get together, network, create and realise business ideas.
Latitude 13, Lilongwe, Malawi
Nestled in the leafy lanes located on the northern edge of Malawi's capital city, Latitude 13 was born in 2012 from the major refurbishment of the former home of the Japanese ambassador to Malawi. With six garden suites, 19 long stay apartments, a fitness centre, health spa and meeting hub, Latitude 13 fast established itself with the city's thriving Embassy, NGO & business community as a go-to centre for socialising, music, art and fashion as well as for productive meetings and buzzy events.
Latitude 15, Lusaka, Zambia
Set amidst the beautiful tree-lined avenues of south-east Lusaka Latitude 15, opened in 2014, is ideally positioned only 20 minutes from the city centre and 30 minutes from the international airport. Here a thoroughly modern blend of Africa with a cosmopolitan twist pervades 32 spacious guest rooms, 3 long-stay apartments, restaurant, bar, lounge, poolside terrace and The Works: a business environment that's both stimulating and stylish offering a mix of open-plan 'hot-desking' spaces, as well as single and multiple-person private offices, meeting rooms and event spaces.
Furthermore Latitude 15 is the first destination for The Other Side Club – a private members club that is at once modern, refreshingly informal and engagingly sociable, comprising separate dining, drinking, networking and socialising den, gym, spa, heated pool and contemporary workspace hub. The Other Side Club concept is scheduled to roll out throughout the group with reciprocal membership across cities, allowing access to art-exhibitions, food festivals, Ted-style talks, fashion shows and events unique to each destination but with a unifying cool 'Latitude Attitude'.
Latitude 0, Kampala, Uganda - opening late 2018
Located in the emerging city of Kampala, Latitude 0 will incorporate 52 airy rooms all with lake views. Facilities will be of the usual Latitude stylish high standard with signature restaurant and bar, chic rooftop sushi bar, fitness centre, spa and 20m swimming pool overlooking the lake. The Works business area will be allocated its own floor and The Other Side private members club will comprise of lounge/den, bar, dining area, billiards room and elegant cigar lounge.
Future Latitudes
Further hotels are in the planning stage – Addis Ababa, Nairobi, Kigali, Dar Es Salaam, Maputo, and Harare are all expected to join the group in the coming years.
For press information and images please contact:
Julie Hedley at Small World Marketing
e: julie@smallworldmarketing.co.uk t: 0845 634 1460
