31 Jul 2014
With an average spend of £3,500pp, Alpine Guru predicts growth to triple this season thanks to new product offering, slick new portal and streamlined user experience
Founded in July 2011 by ski & travel enthusiasts Oli Corkhill and Ant Cullen, luxury ski site, Alpine Guru, re-launches today with new branding, an all-new website and a carefully streamlined, handpicked product offering.
Resorts and properties in the collection have been rigorously assessed, stripped down and enhanced, in order to ensure clients have access to only the very finest accommodation, services and facilities for the 2014/15 winter season.
With over 300 luxury chalets, apartments and hotels in 35 of the best ski resorts across seven destinations worldwide, new Alpine Guru product for the 2014/15 season includes 20 exclusive apartments in St. Moritz, several new mega-chalets in Courchevel and a collection of properties available to rent for the whole winter season.
In line with new sister site, Villa Guru, which launched earlier this summer, Alpine Guru offers the best search experience available to those seeking out the most exclusive accommodation for their Alpine getaway. It goes far beyond providing mere listings, featuring each property on its own dedicated microsite-style page, including spectacular photography of every aspect, every view, every living space and every bedroom, as well as exhaustive descriptions, maps and pricing. All of this information is laid out across a simple and elegant design that has been carefully developed to assist customers in gathering information and making the right choices.
Making it even easier for customers to find the perfect ski retreat, Alpine Guru is one of the only ski websites to provide quick search categories, including family friendly, spa chalets or ski-in-ski-out, and features three brand new categories this season, pulling together ultra-luxe, luxe-for-less and best boutique properties on the site.
Between them, founders and directors, Oli and Ant, look after every aspect of the running of Alpine Guru, from building the website and researching, meeting and liaising with accommodation partners, to answering sales enquiries or providing customers with concierge services in the small hours of the morning. Alpine Guru clients benefit from the ultimate in personal, tailored service and a depth of product knowledge and contacts unrivalled by the sales teams of competitor brands.
A global brand, Alpine Guru boasts a loyal customer base of high net worth individuals, families, celebrities and royals from over 15 different countries worldwide and has enjoyed remarkable growth of over 1,000% in its first three years, with sales figures soaring from under £100,000 in its first season (11/12), to over £1,000,000 this past winter (13/14).
Oli Corkhill, Co-Founder and Director said: “The Alpine Guru brand and website really needed a complete overhaul to provide a better platform for our product. We are confident that the redesign now aptly reflects the calibre of chalets and service that we are offering clients. With an ongoing focus on personal service, consistent product, impressive locations and exclusive experiences, we hope to continue to exceed client expectations with a view to tripling annual sales figures for the 2014/15 season.”
Alpine Guru rates range from circa £1,000 to upwards of £10,000 per person per week dependant on the season. The average spend for Alpine Guru clients is around £3,500 per person per week, based on exclusive use chalet bookings for 8-10 guests.
For more information or to book your Alpine holiday, visit www.alpineguru.com, call 020 3004 8750 or email info@alpineguru.com
– Ends –
Notes to editors:
- Alpine Guru and Villa Guru are accommodation-only booking sites, however, Oli and Ant provide a bespoke concierge service to assist with booking flights, transfers and / or holiday extras if required.
- Alpine and Villa Guru welcome enquiries or bookings from travel agents.
- Oli Corkhill and Ant Cullen are available for interview or to provide expert comment / insight on the ski or luxury holiday markets.
For further press information please contact:
James Brooke / Kevan Barber / Julie Aguilera
Rooster PR
T: +44 (0)20 3440 8930
About Alpine Guru
Alpine Guru works tirelessly to find its clients the perfect luxury ski chalet or hotel for their alpine getaway. Founded in 2011 by ski enthusiasts Oli Corkhill and Ant Cullen, Alpine Guru boasts an impressive collection of 300 luxury chalets, apartments and hotels throughout 35 of the best ski resorts across seven countries in Europe and North America; all on one comprehensive, polished and easy to use website.
A global brand, Alpine Guru boasts clients from over 14 different countries and has enjoyed growth of over 1,000% in its first three years, with sales figures soaring from under £100,000 in 2011/12 to over £1,000,000 in 2013/14.
The Alpine Guru brand and website has been redesigned and re-launched in July 2014. Properties in the collection have been rigorously assessed, stripped down and enhanced in order to ensure clients have access to only the very finest ski chalets, hotels, services and facilities for the 2014/15 winter season.
About Villa Guru
Villa Guru launched in April 2014 bringing together a collection of the world's most luxurious properties and private islands in the most exclusive destinations across the globe.
With first-hand knowledge of the properties and destinations they sell, founders, Oli Corkhill and Ant Cullen, offer clients the ultimate personal travel planning service, leaving no stone unturned to help clients find the perfect luxury villa, private island or resort to ensure the most memorable of holiday experiences.
A detailed, slick and easy to use website takes the pain away from online searches and comparisons, providing luxury holidaymakers with the best holiday property search experience in the market today.
Launching with 32 properties and five private islands in eight destinations, Villa Guru will add to its product and destination portfolio on an ongoing basis.
