12 Nov 2021
With quarantine-free travel for vaccinated citizens from Singapore to Australia commencing from 21 November, Tourism Australia is kicking off a new campaign to welcome Singaporean citizens back to Australia.
A two-phase campaign will commence on 12 November with the release of We're Excited to Welcome You Back – a warm invitation welcoming back Singaporeans to Australia, featuring striking destination imagery of the participating jurisdictions of New South Wales (NSW), Victoria and the Australian Capital Territory (ACT). The next phase of the campaign will rollout on 21 November.
Tourism Australia Regional General Manager South and South-East Asia Brent Anderson said that he hoped Singaporeans would make the most of the new quarantine-free travel arrangements and enjoy being amongst some of the first international travellers back to Australia from 21 November.
“As one of our largest inbound markets, we have long held strong tourism ties with Singapore, so we are really excited to be welcoming this market back,” Mr Anderson said.
“Australia has long been a popular travel destination for Singaporeans, who spent $1.53 billion on their travels here in 2019. With a two-way quarantine-free travel now available, it's never been a better time to holiday in Australia.
“Australia has long been the most popular international destination for Singaporean tourists with over an 80% repeat visitation. Australia's relative isolation from the rest of the world, coupled with its sparsely populated land and natural wonders, have never been more precious and desirable, and we hope Singaporeans will jump on the opportunity to fall in love with Australia all over again,” he said.
As part of this campaign Tourism Australia is working with a range of key distribution partners to maximise opportunities to drive booking and drive recovery for Australia's hard-hit tourism economy, including Chan Brothers, UOB Travel, Dynasty Travel, CheapTickets.sg and Klook who will provide tactical offers aimed at stimulating travel to Australia from Singapore. Details of the available travel offers and packages are available on australia.com.
Tourism Australia is also partnering with Singapore Airlines and Qantas to support the recovery of the airline industry and recommence services into Australia in the coming months.
TRAVELLING TO AUSTRALIA
- From 21 November, Singaporean citizens can now travel by air to Australia quarantine-free, without applying for a travel exemption.
- Eligible Singaporean citizens who are fully vaccinated States can enter NSW, VIC and ACT and will not be required to quarantine. If you are planning on travelling onwards to or through a different state or territory when you arrive in Australia, you need to check domestic travel restrictions.
- To be eligible, travellers must:
- hold a valid Australian visa.
- be fully vaccinated with a completed dosage of a vaccine approved or recognised by Australia's Therapeutic Goods Administration (TGA)
- depart from Singapore and arrive in a participating Australian state or territory
- provide proof of their vaccination status
- present a negative COVID-19 Polymerase Chain Reaction (PCR) test taken within 3 days of departure (unless a medical exemptionapplies)
- See the Australian Government Department of Home Affairs website for full details: Singapore | COVID-19 and the border (homeaffairs.gov.au)
MARKET PROFILE
- Singapore is Australia's sixth largest source market for international visitation and seventh most valuable for spend.
- Of the 10.7m Singaporeans who travelled internationally during 2019, 479,000 travelled to Australia, making up 5 per cent of all Australia's international arrivals.
- 82% per cent of Singapore leisure travellers are repeat visitors to Australia, in which 72% have visited the country more than twice. This familiarity with our country is a huge strength, and an opportunity to encourage them to explore new and less familiar Australian destinations.
- Total expenditure by Singapore travellers equated to $1.53 billion of which $837 million was spent by leisure travellers alone. On average they spend $2,624 per trip and $269 per night, the second highest market behind the US.
- Singapore travellers spend on average 8 nights holidaying in Australia of which 44% are spent in regional areas. (International Visitor Survey YE Dec 2019).
- 40% of visitors from Singapore in 2019 visited two or more cities or regions in Australia. Victoria was the most visited city followed by WA, NSW, QLD (International Visitor Survey YE Dec 2019)
- Source: Australian Bureau of Statistics- International Visitor Survey YE Dec 2019.
FOR MEDIA ENQUIRIES CONTACT:
Beau Mitchem
M: +61 413 254 708
E: bmitchem@tourism.australia.com
Emma Sturgiss
M: +65 8124 5645
M: +61 408 626 142
