Aurora holidays showcased on dedicated site simplynorthernlights.co.uk

Simply Sweden has launched a selection of new and improved holidays featuring the Northern Lights on its dedicated website www.simplynorthernlights.co.uk. The specialist tour operator is offering a mixture of trips in Sweden and Norway designed to suit all tastes and make the most of aurora borealis, which is expected to reach a cyclical peak this autumn and winter. 

New Northern Lights holidays for 2014-15 include Laponian Arctic Nights, viewing the ethereal lights while exploring Sweden's Sami territories, one of the last untouched wildernesses according to Unesco. Sorrisniva Igloo Hotel and Snowhotel have been chosen as extraordinary lodgings in exceptional locations for the latest sky-watching breaks in Norway. And The Iron Trail – Lapland follows the old iron ore trade route to add a historic twist to a holiday in Sweden beneath the Northern Lights corridor.

Small & Personal, which explores the very top of Norway during the light show, now offers guests the chance to hop about the area on flights that the locals treat like buses, to gain spectacular aerial views of the landscape. Just metres from Norway's border with Russia, the Sollia Guest House, which has hosted global leaders and royalty, has been added to an adventure in this fjordal landscape titled Around the North Cape. While Northern Lights Corridor now crosses the borders of Norway and Sweden to visit Tromsø, the remote Swedish mountains and the traditional village of Sörbyn.

Other Northern Lights holidays available on the website include Magical Moments in Lapland and Icehotel & Northern Lights Cabins in Sweden, both of which feature some of the most innovative lodgings in the region and thrilling excursions to see aurora borealis, driven by huskies or riding snowmobiles. While in the heart of the Norwegian Fjords, the eight-room Lyngen Lodge (pictured) offers a cosy and luxurious base, where guests can watch this natural phenomenon from the luxurious vantage point of the outdoor hot tub.

For more information and prices, visit www.simplynorthernlights.co.uk or to book call 01427 700115. Follow developments on Twitter @Simply_Sweden and facebook.com/simplysweden.

To request images or further information, please contact Little Black Book Creative: Simone Kane on 07811 161839 and simone@lbbcreative.co.uk, or Kate Simon on 07939 526109 and kate@lbbcreative.co.uk. 

Notes to editors:

Simply Sweden began selling holidays in 2006 and has become one of the UK's leading tailor-made tour operators to Sweden and Norway. The company, founded by Chris and Karin Graham, draws on the inside knowledge of its small Sweden-based team, gained from travelling extensively across the territories, to create itineraries that offer customers the best experiences and deliver a genuine insight into the Scandinavian way of life. Simplynorthernlights.co.uk is the tour operator's dedicated website for winter holidays beneath the Northern Lights corridor.