Simply Sweden (01427 700115; www.simplysweden.co.uk), the Scandinavian travel specialist, has designed an extraordinary new tour on which guests will have the chance to experience both the Midnight Sun and the Northern Lights.

The one-off escorted tour, Wonders Of The Sun, travels to Svalbard, the Norwegian fjords and the Swedish mountains in August. The 11-night trip, which will be unrepeatable for years to come and has only 16 places, has been precision-timed to arrive during the Midnight Sun just when the Northern Lights are at the peak of their cyclical activity and visible under a new moon.

Guests will land in Svalbard under the Midnight Sun to enjoy a range of activities, including the chance to see polar bears. Tromsø is the next stop, where highlights include a cultural tour led by a Sami guide, then guests will board the Hurtigruten for a cruise across the Arctic Circle, passing through the Vesterålen and Lofoten archipelagos, with eyes peeled for the Northern Lights. The tour continues to the Scandes mountains and Tännforsen, Sweden's largest waterfall, for more aurora-watching opportunities in dark skies. The trip costs £3,990 per person, based on two sharing, including return flights, transfers, full-board and activities. Departs 22 August.

WEST SWEDEN COASTAL CRUISE

The vintage ship M/S Wilhelm Tham will offer cruises along the Bohuslän Archipelago for the first time in 2016. The traditional vessel, which first launched in 1912, is more usually seen on the Göta Kanal – she was designed to navigate the locks. This June and August, the ship will weave its way through the narrow channels of these scenic islands, between Gothenburg and Grebbestad. West Sweden Coastal Cruise costs from £1,065 per person, based on two sharing, including return flights, two nights' B&B on shore and two nights' full board on the ship.

FAROE ISLANDS – FLY DRIVE

Simply Sweden ventures into the Kingdom of Denmark for the first time, with Faroe Islands – Fly Drive. Walkers and birdwatchers will relish embracing the great outdoors on these invigorating isles in the North Atlantic. Meanwhile, historians can investigate evidence of Iron Age settlers and immerse themselves in Faroese culture. A seven-night tour starts at £1,270 per person, based on two sharing B&B accommodation, and £595 per child, including return flights and car hire. Available May to September.

ESCAPE – SWEDISH STYLE

Guests can now track brown bears as part of Escape – Swedish Style. “Stockholm and Escape” has been updated and now includes an optional overnight bear safari led by an expert guide, with a night in a wilderness cabin in the heart of the beasts' lair. The rest of the holiday is spent on cycle rides, nature walks and other outdoor activities at Stilleben, a stylish B&B in a former parish hall and blacksmith's, and Kabin, a little red cottage on a secret island deep in the forest. From £1,250 per adult, £525 per child, full-board, based on two sharing, including return flights and transfers. Available May to October.

SVALBARD – TAILOR MADE

A bucket-list journey to Norway's Arctic wilderness is put into the hands of the customers so they can create their perfect itinerary with Svalbard – Tailor Made. Guests can now choose between four- or five-night stays. They can also select their preferred activities from an array of excursions, such as hunting for 40-million-year-old fossils with huskies, and nature safaris by RIB to see seabirds and possibly polar bears. A four-night trip costs from £930 per person, five nights from £1,025. Both prices are based on two sharing B&B accommodation in Longyearbyen and include return flights from the UK and transfers. Available year-round.

For more information and prices, visit www.simplysweden.co.uk or to book call 01427 700115. Follow developments on Twitter @Simply_Sweden and facebook.com/simplysweden.

For further information, hi-res images, or to arrange press trips, please email: travelnews@lbbcreative.co.uk. Alternatively, contact Simone Kane on 07811 161839 and simone@lbbcreative.co.uk, or Kate Simon on 07939 526109 and kate@lbbcreative.co.uk.

Notes to editors:

Simply Sweden began selling holidays in 2006 and has become one of the UK's leading tailor-made tour operators to Sweden and Norway. The company, founded by Chris and Karin Graham, draws on the inside knowledge of its small Sweden-based team, gained from travelling extensively across the territories, to create itineraries that offer customers the best experiences and deliver a genuine insight into the Scandinavian way of life.