Arrenjarka Mountain Lodge 16 Mar 2016
Simply Sweden Launches New Midnight Sun Holiday

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Simply Sweden

Unearthing evidence of Stone Age man with the help of a Sami archaeologist, deep in an Arctic forest, is just one of the exciting activities available on a new holiday under the Midnight Sun from Simply Sweden (01427 700115; www.simplysweden.co.uk).

The Scandinavian travel specialist has created an adventurous week-long summer holiday for nature lovers in Laponia, Europe's last great wilderness. Titled “Self-Catering in Swedish Lapland”, it is based at Årrenjarka, a 19th-century homestead on an historic migration route for the Sami and their reindeer herds.

As well as discovering signs of ancient man and hearing stories about Sami life, Simply Sweden has hand-picked other excursions for guests to enjoy, including mountain hikes, forest and beach walks with husky sled dogs, lake fishing, canoeing, helicopter sightseeing flights, and boat tours of the river delta. Laponia comprises four national parks – Muddus, Sarek, Padjelanta and Stora Sjöfallet – and has been recognised by Unesco as the largest area in the world with an ancestral way of life based on the seasonal movement of livestock.

Guests stay in spacious log cabins on the banks of Lake Saggat, with terraces looking out over the water, saunas, fully equipped kitchens and lounges with open fires. The main building has a small shop and bar, as well as a renowned restaurant, where the owners' family tradition of living off the land is kept alive, with dishes using locally sourced Arctic char, reindeer and moose.

The seven-night holiday costs from £835 per person, based on six sharing a three-bedroom cabin on a self-catering basis, including return flights to Luleå via Stockholm and car rental. Available 15 June to 27 September 2016.

For more information and prices, visit www.simplysweden.co.uk or to book call 01427 700115. Follow developments on Twitter @Simply_Sweden and facebook.com/simplysweden.

For further information, hi-res images, or to arrange press trips, please email: travelnews@lbbcreative.co.uk. Alternatively, contact Simone Kane on 07811 161839 and simone@lbbcreative.co.uk, or Kate Simon on 07939 526109 and kate@lbbcreative.co.uk.

Notes to editors:

Simply Sweden began selling holidays in 2006 and has become one of the UK's leading tailor-made tour operators to Scandinavia; in 2016, it added the Faroe Islands, in the Kingdom of Denmark, to its range of destinations. The company, founded by Chris and Karin Graham, draws on the inside knowledge of its small Sweden-based team, gained from travelling extensively across the territories, to create itineraries that offer customers the best experiences and deliver a genuine insight into the Scandinavian way of life.