Signature Media has announced the launch of Family Matters, a brand extension under the Holidays with Kids umbrella to help keep families happy, healthy and inspired while self-isolating at home.

The platform will have three key areas of focus:

Armchair travel - providing ongoing travel inspiration for future plans, virtual travel experiences and e-dreaming

Education at home - covering homeschooling, interactive learning and technology to assist with education

Tips and tricks - advice on how to keep both parents and kids happy, healthy and entertained while at home together

The platform will consist of:

• A dedicated home page on the Holidays with Kids website
• A free downloadable ebook distributed fortnightly to Holidays with Kids' 68,000+ subscribers and promoted to its 116,000+ social media followers

CEO & Group Editor, Cathy Wagstaff commented: “We know our readers can't travel or leave home right now, and we feel their pain. We are excited to introduce this new platform to help keep them inspired to travel so that when the time comes, they will be ready to book.

“While they're self-isolating with their family we also know they are craving tips to keep the kids entertained. Whether its arts and crafts, family baking or watching animals all around the world on live streams, Family Matters will equip parents with resources to keep their kids happy, healthy and entertained. Of course, we can't forget about the parents either, so we have included some advice on self-care and working from home as well.”

The Family Matters ebook will be available for free download from the Holidays with Kids website next week. It will be promoted across the title's suite of digital platforms including display advertising on the website, solus EDMs, enewsletter banners and across social media.

Should you be interested in finding out more about how you or your clients could be involved, contact Tina-Louise Jackson at tina-louise@signaturemedia.com.au.

About Holidays with Kids 

Holidays with Kids is Australia's #1 multi-platform family travel network, reaching more than 900,000 Australian families each quarter. Our portfolio includes Caravan & Camping with Kids, Ski & Snowboard with Kids and The LUXE Edit. The newly relaunched www.holidayswithkids.com.au website is a trusted resource for families. 

Our social media channels have a combined audience of more than 195,300 people, while our online database of 68,000+ are engaged with offers, content and travel news. 

No matter what your destination or budget, Holidays with Kids makes readers' wildest holiday dreams possible through practical information and helpful advice, without losing sight of those special factors families must consider when planning a holiday, such as childcare, safety and entertainment.